Food Fortifying Agents Market Size to Reach USD 202.8 Billion by 2030, Says The Brainy Insights
The Brainy Insights
The Brainy Insights

The implementation of milk fortification programs across the world is anticipated to drive market growth over the forecast period. The market in Asia Pacific region is anticipated to be driven by the promotion of fortified foods by China's Ministry of Health, as well as rising health concerns connected to aging, adult myopia, and other disorders.

Newark, Feb. 15, 2023 (GLOBE NEWSWIRE) -- As per the report published by The Brainy Insights, the global food fortifying agents market is expected to grow from USD 79.3 billion in 2021 to USD 202.8 billion by 2030, at a CAGR of 11% during the forecast period 2022-2030.

Food fortification is a technique used to increase a food item's nutritional value by adding micronutrients. The use of food-fortifying agents in dietary supplements is on the rise. Food fortifying agents are also used in infant formula, pet food, animal feed, animal nutrition, bulk food items, dairy and dairy products, dietary supplements, fats and oils, and sports nutrition products, in addition to nutritional supplements. Consumers' growing health consciousness mostly drives the market. The rise of the market has also been encouraged by government organisation support. For instance, food fortification has been acknowledged by the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) as one of the crucial ways to eliminate pervasive malnutrition, particularly in developing nations. The market's expansion will also be aided by the regular introduction of newly created items with altered vitamin mixes, such as Alpha thought Vitamin-Infused Coffee, Snap Super Candy (vitamin-infused treats), vitamin-infused water, and milk with added vitamin D.

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Competitive Strategy

To enhance their market position in the global food fortifying agents market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.

● In 2021, To support a revolutionary probiotic that significantly improves infant gut health in California, Evolve BioSystems announced that it has received a sizeable strategic investment from Cargill and Manna Tree.

Market Growth & Trends

The rise in consumer health consciousness is the key factor driving the industry. Governmental backing has also contributed to the market's expansion. For instance, food fortification has been acknowledged by the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) as one of the crucial ways to eliminate pervasive malnutrition, particularly in developing nations. Due to the growth in disorders like osteoporosis and rickets brought on by vitamin insufficiency, the rising expense of healthcare, and the expanding elderly population, the vitamin sector accounts for a sizeable portion of the global economy. Due to their advantages in terms of health, diet supplements are anticipated to develop at the quickest rate in terms of segmentation by application throughout the forecast period.