Flora Growth's Peak USA Celebrates the Launch of THC-Infused Beverage Brand, Melo, in Total Wines & More
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Melo Available in Grapefruit, Half & Half Lemonade Iced Tea, Strawberry Mango, and Wild Berry Flavors
Fort Lauderdale, Florida--(Newsfile Corp. - December 11, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is proud to announce that its THC-infused beverage brand, Melo, will be available in store in select states beginning Friday December 13th. This beverage is poised to reach a broader audience with imminent placement in the retail networks of Total Wines & More ("Total"), one of the most recognized retailers of innovative and premium alcoholic and non-alcoholic products in the United States.
Clifford Starke, Chief Executive Officer added, "Total is the largest alcohol retailer in the United States and has made a significant effort to offer its clientele non-alcoholic beverage selections. It has experienced phenomenal growth in the THC-infused category. Total has an ability to bring innovative products directly to consumers, and we are thrilled to partner to launch Melo".
Melo, a refreshing hemp-infused beverage, has already garnered acclaim for its ability to cater to consumers seeking alternatives to alcohol. Launching in grapefruit, half & half lemonade iced tea, strawberry mango, and wild berry flavors, Melo is poised to redefine the THC-infused beverage category with their cutting-edge formulations and exceptional taste profiles.
"At Flora, we specialize in brand creation. We expect significant growth in our brands with more states coming online in the coming quarters." said Mr. Starke. "With Total our retail partner, we believe that Melo will differentiate itself from its competitors due its unmatched quality and flavors."
"Partnering with Total is a significant step in our mission to make Flora's THC-infused beverages accessible to consumers across the United States. We look forward to a continued relationship with Total and other top retailers in the country," said Sammy Dorf, Executive Chairman.
About Flora Growth Corp.
Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.
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