Flora Growth Corp. Announces Distribution Partnership with Sunshine State for Its THC-Infused Beverages, Targeting $2 Billion Market
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Fort Lauderdale, Florida--(Newsfile Corp. - October 30, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is thrilled to announce a distribution partnership with Sunshine State Distributing ("Sunshine"). This agreement will see Sunshine, a leading distributor in the Southeastern United States, manage the distribution of Flora's hemp-infused beverages, starting with Melo and Cola.
With a reputation for delivering high-quality products to diverse retail outlets, Sunshine boasts an extensive portfolio that includes premium beverage brands, seltzers and beers. Their established presence and distribution infrastructure make them an ideal partner to amplify the reach of Flora's beverage offerings.
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"We are excited to partner with Sunshine, whose comprehensive distribution network aligns with our vision for growth," said Clifford Starke, Chief Executive Officer. "This collaboration not only strengthens our position in the U.S. market but also enhances our ability to bring our beverage products, Melo and Cola, to a broader audience. Sunshine's expertise will be instrumental in ensuring our products reach consumers."
Sunshine has extensive distribution capabilities to liquor stores across the U.S. This is particularly advantageous for Flora Growth as it provides direct access to a crucial retail segment where consumers are increasingly seeking alternative beverage options. The ability to place beverages in liquor stores will significantly enhance their visibility and availability, tapping into a market with a strong demand for hemp-infused beverages where prominent stores like Total Wine and ABC have dedicated THC-infused sections.
Sunshine's reach also encompasses a wide range of retail channels, including supermarkets, specialty stores, and convenience outlets. Their established relationships with key retailers in the region will facilitate the introduction of Melo and Cola to consumers across the Southeast.
About Sunshine State Distributing
Founded in 2016, Sunshine State Distributing is the newest Florida craft beer distributor headquartered in Orlando, Florida. With diverse backgrounds in beer brands, beer distribution, craft spirits distribution and the alcohol beverage industry in general, its team launched the company as a full-service beverage distributor aiming to partner with breweries and distilleries to grow their brands through education, customized promotions and a focus on exceptional innovative products. For more information on Sunshine, visit www.sunshinestatedistributing.com