Flora Growth Applauds Launch of German Cannabis Pilot Programs

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Flora Intends to Submit Applications for Upcoming Cannabis Pilot Programs Run by BMEL

Fort Lauderdale, Florida--(Newsfile Corp. - December 12, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") today announced its intention to submit applications for participation in upcoming cannabis pilot programs in Germany to the Federal Ministry for Agriculture and Food ("BMEL"). These programs aim to effectively reduce the illicit market, expand health prevention, and provide an objective foundation for ongoing discussions surrounding cannabis.

Leading this endeavor will be Sammy Dorf, Executive Chairman, and Manfred Ziegler, Managing Director for Germany. Prior to joining the Company, Mr. Dorf played a key role in obtaining over 40 licenses across 14 U.S. states, including Illinois, Maryland, Nevada, Pennsylvania, and Ohio during his tenure at Verano Holdings. Assisting Mr. Ziegler will be TruHC's executive team, led by Hendrik Knopp who won the first tender for the cultivation of medical cannabis in Germany for Tilray (formerly Aphria).

"The German market represents a significant opportunity for Flora to showcase our expertise and drive innovation. We are excited about the potential of these pilot programs to advance cannabis and inform future policy decisions in Germany," said Clifford Starke, Chief Executive Officer. "With our background deeply rooted in leading the German medical market and the recent appointment of Sammy Dorf as our Executive Chairman earlier this week, we are extremely well positioned. Sammy's experience in successfully navigating the U.S. licensing landscape will be valuable as we pursue these opportunities in Germany."

"Beyond the THC-infused beverage opportunity, we could not be more excited to finally enter the German legal market, of which we were the pioneers. We believe our history in the country will allow us to secure participation in these pilot programs and contribute to the responsible development of the German cannabis market," noted Sammy Dorf, Executive Chairman.

The Company believes that its active participation in these pilot programs will not only contribute significantly to the advancement of cannabis but also solidify Flora's position as a leader in the German medical cannabis market.

About Flora Growth Corp.

Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.