Fort Lauderdale, Florida--(Newsfile Corp. - November 26, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is pleased to announce it has renewed its sales orders for the Czech Republic and Slovakia through one of Just Brands UK's largest customers, Mirfa s.r.o. ("Mirfa") This long-standing partnership, valued at total demand of approximately $500,000 annually, underscores Flora's commitment to expanding its footprint in high-growth international markets. Flora has been supplying Mirfa with JustCBD branded products, including gummies, tinctures and oils.

This builds upon a strong four-year business relationship. Over this time, the collaboration has solidified Flora's position as a reliable supplier of high-quality products in the Czech and Slovakian markets. It leverages Flora's expertise in product innovation and compliance, coupled with Just Brands UK's distribution network, ensuring Flora's products reach consumers efficiently and effectively.

Clifford Starke, Chairman and Chief Executive Officer, noted: "our long-standing relationships in Europe are a testament to the strength of collaboration and mutual trust. Over the past four years, this partnership has been a part of our European strategy, allowing us to bring premium products to customers in the Czech Republic and Slovakia. We are proud of the value this relationship continues to deliver, both in terms of revenue and brand recognition."

The orders reflect the growing demand for Flora's product portfolio, including its renowned JustCBD line, which has resonated with consumers seeking trusted, high-quality products. The Czech Republic and Slovakia are among Europe's emerging cannabis markets, with increasing consumer acceptance and regulatory progress driving growth opportunities for innovative companies like Flora. According to Statista, the Czech CBD market reached $34 million 2024.

Mirfa is a Czech company specializing in CBD-infused products designed to enhance well-being for both humans and pets. Their offerings include CBD gummies aimed at improving sleep, reducing stress, and alleviating pain, as well as CBD treats formulated to promote calmness and comfort in dogs. It operates with a commitment to transparency, quality assurance, and customer satisfaction, ensuring that its products meet the highest standards of safety and efficacy. As part of its mission, the company is actively engaged in educating consumers about the benefits of CBD and providing accessible solutions for modern needs across the Czech Republic.