Of floor mops, M&M coatings … and battery packs

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What do coatings for M&M chocolate candies, O-Cedar floor mops and battery packs for electric trucks have in common?

All three come from German industrial conglomerate Freudenberg Group. The company operates many other seemingly incongruous businesses from filtration to home cleaning products.

A history of handoffs

Freudenberg’s battery business is an appropriate Truck Tech topic. But not as tasty than M&Ms, for which it makes the hard shell coatings through its Capol business unit.

The heavy-duty truck and bus battery cell and pack manufacturing plant  in Midland, Michigan, is the survivor of Dow Chemical’s 2013 exit from a joint venture called Dow Kokam.

Freudenberg ePower Systems operates in Midland, Michigan, after a number of name changes. (Photo: Freudenberg)
Freudenberg ePower Systems operates in Midland, Michigan, after a number of name changes. (Photo: Freudenberg)

Dow determined the battery business wasn’t worth pursuing, but it continues making materials for batteries. South Korea-based Kokam Co. became partly owned by private equity and real estate investor Townsend Ventures. Townsend bought 48% of the company in 2008. Dow held 50.1% of Kokam when the joint venture with Townsend was formed in 2009.

Back then, established companies and startups plowed resources into powering electric vehicles. But the slow adoption of EVs forced several to go out of business.

After Dow sold its stake in Kokam to Townsend, the business was renamed Xalt Energy. In 2018, Freudenberg purchased 50.1% of Xalt. It acquired the rest in September 2023, doing business as Freudenberg e-Power Systems.

Diversification play

“Freudenberg decided [it] wanted to get into the battery industry just for product diversification,” Lisa McKenzie, Freudenberg e-Power Systems president and general manager, told me. “We have always focused on the heavy-duty market … let’s say the more niche markets, which heavy duty still really kind of is.”

Lisa McKenzie, president of Freudenberg’s ePower Systems (Photo: Freudenberg)
Lisa McKenzie, president of Freudenberg’s ePower Systems (Photo: Freudenberg)

Freudenberg’s $12.5 billion in 2023 total revenue contrasts with some less well-heeled competitors. Think about startup Romeo Power, whose Nikola-owned battery pack manufacturing assets were sold to Mullen Automotive in September 2023.

The Proterra Powered battery business was sold for $210 million to Sweden’s Volvo Group in its parent’s bankruptcy auction in November 2023.

McKenzie said her unit’s ability to design battery cells and the packs that contain them separates Freudenberg from competitors that offer only packs.

“It really helps to provide the pack team all of the necessary information about that cell to design around it, how to optimize its performance and ultimately keep it safe,” she said. “Having that all under one roof is one of the unique things about us.”

Challenges facing battery-powered trucks

Freudenberg is clear-eyed about the challenges batteries face in wide adoption for heavy-duty trucks. Energy density – how much charging power a battery provides – is chief among them. It has looked at chemistries like sodium but determined it is not ready for prime time.