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The first MASH drug could open the door for others — including GLP-1s
3D paper cut human liver · Pharma Voice · Stock via Getty Images

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When Madrigal Pharmaceuticals achieved a first-in-disease approval for the MASH treatment Rezdiffra this year, the company had a clear head start in an emerging market that’s become a prime target for drugmakers.

Despite being the only pharma with an approved MASH drug, Madrigal’s entry into the space has also created a potential advantage for other companies looking for a way in.

“Madrigal is doing a lot of work for us,” said Frederic Cren, CEO of Inventiva Pharma, which has its own oral MASH drug candidate lanifibranor in phase 3 testing. “They are educating physicians. They are making the general population aware [of] the severity of this disease, and when we arrive with what we think will be a more efficacious drug, the market will be large and open to a new oral drug.”

Inventiva’s lanifibranor is a PPAR agonist designed to induce anti-fibrotic, anti-inflammatory and metabolic changes in MASH patients. With investor enthusiasm high in the cardiometabolic space, Inventiva raised $367 million in an October financing round.

Just how large is the MASH market?

Rezdiffra sales topped $62 million during the third quarter of 2024, well above analysts’ expectations of $36 million for the quarter. Plus, Madrigal said it was ahead in its goals for prescribing coverage.

Across the development landscape, several other pharmas and biotechs have MASH drugs in the clinic, including 89bio, Akero Therapeutics and Galectin Therapeutics.

But off in the distance, another class of treatments await their shot at MASH: GLP-1s.

GLP-1s for MASH

Novo Nordisk, the biggest seller in the GLP-1 market, announced earlier this month it was seeking regulatory approval for semaglutide — the active ingredient in its blockbuster weight loss and diabetes drugs Ozempic and Wegovy — in MASH. The news came with positive phase 3 trial results showing MASH patients with moderate to advanced liver fibrosis saw “improvement in liver fibrosis with no worsening of steatohepatitis,” or fat buildup in the liver, the company said.

GLP-1s are among the bestselling drugs in the past few years, and their impact in the MASH market could also be substantial. Eli Lilly is in phase 2 testing for MASH indications for tirzepatide, the ingredient in its GLP-1 blockbusters Mounjaro and Zepbound.

However, Cren isn’t worried the GLP-1s could eclipse market opportunities. Instead, he views their impact as potentially deepening the market for Inventiva’s lanifibranor and creating an opportunity for MASH drugs to be used alongside GLP-1s.