First ever global campaign to improve access to assistive technology launched at World Economic Forum
Unlock the Everyday Campaign
Unlock the Everyday Campaign

Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.

Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.- @ALTSO
Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.- @ALTSO

First Lady of Pakistan, together with health and development organisations and the private sector, calls for world leaders to prioritise assistive technology access

DAVOS, Switzerland, Jan. 16, 2024 (GLOBE NEWSWIRE) -- A new global campaign, backed by the Honourable First Lady of Pakistan, Begum Samina Arif Alvi, was launched today at the World Economic Forum in Davos, calling for urgent action to improve access to assistive technology for millions of people around the world.

Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.
Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.

Three children standing with their arms around each other's shoulders. The child in the middle has a prosthetic leg.

The campaign, ‘Unlock the Everyday’, is the first ever global campaign on assistive technology and aims to raise awareness of everyone’s right to assistive technology - such as wheelchairs, glasses, hearing aids, prostheses and digital devices – no matter where they live, or their income.

It is estimated that 2.5 billion people today need at least one form of assistive technology and most people will require assistive technology at some point in their lifetime. However, only 10% of people in low-income countries can access the assistive technology they need, compared to 90% in high-income countries.

The campaign is calling for global action to address this inequity. Without access to appropriate assistive products, millions of people are prevented from earning a living, gaining an education or living independent and fulfilled lives, further compounding existing social and economic inequalities.

The Honourable First Lady of Pakistan, Begum Samina Arif Alvi, is encouraging global leaders to support the campaign and prioritise assistive technology:

“Assistive Technology is a bridge that connects individuals with disabilities, ageing populations, and those suffering from non-communicable diseases to a world of opportunities – opportunities for education, employment, and above all, inclusion in society. It is vital to focus on enhancing the affordability and accessibility of high-quality Assistive Technology, ensuring that individuals from diverse socio-economic backgrounds can equally benefit from these advancements. As a key driver in achieving numerous Sustainable Development Goals (SDGs), this initiative is essential to ensure inclusivity in our path towards 2030.Yet, we have a long road ahead in our journey towards full inclusion. I urge global leaders to prioritize the integration of assistive technology into their national plans and SDG strategies. Let’s work together to build a more inclusive world where no one is left behind!”