New Fiduciary Rule’s Winners and Losers

Today the Department of Labor is rolling out the long-anticipated “Fiduciary Rule” that will bring an ever-larger swath of individuals under the umbrella of “fiduciary.” For the most part, I think this is a good thing, but it will have significant impact on the investment landscape.

First, what’s actually happening?

At the moment, people who interact with clients about their investments can fall under any number of umbrellas. Some are “registered as investment advisors” (RIAs) with the SEC. That’s pretty much the highest standard you can ask for, and anyone who’s an RIA is already working as a “fiduciary” on behalf of his or her clients. That means that RIAs are obligated to put their clients’ interests ahead of their own … which is frankly what you expect when you pay for a professional service of any kind.

Suitability Standard

But there are lots and lots of folks out there who work with clients but are not themselves RIAs. The traditional “broker,” for instance, lives under the umbrella of the Financial Industry Regulatory Authority and is held to a “suitability” standard.

Those Series 7 licensed brokers can (until this rule is phased in) get paid commissions on stock trades, just like you see in 1980s Wall Street movies, as long as that broker can stand in front of some future judge and say, “Yes, your honor, I believe MSFT was a suitable investment for my client,” regardless of whether a particular trade or strategy was really advancing the client’s long-term goals.

Insurance agents, meanwhile, are generally regulated by state insurance regulators, and can have a host of professional standards to follow, which may or may not go past a simple “suitability” test.

The new DOL rule brings everyone (at least everyone who touches retirement accounts, which is the DOL’s purview), theoretically, under one standard. On the surface, this is a great thing. I’m all for clean, easy-to-understand standards that protect investors and simplify the process of getting and giving advice.

Of course, there are wrinkles.

Under the rule, a client can sign a contract that effectively opts him out of the fiduciary relationship with his advice-giver. Doing so allows the advisor to be paid a commission or a revenue share based on the products being sold.

Why would an investor do such a thing?

Well, perhaps because he really trusts and likes his advisor and is fine with that advisor getting paid by someone else. Like any piece of regulation, there are complexities in how this new standard will be implemented, and that will lead to winners and losers.