What is a fiduciary?

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A fiduciary is someone who acts in the best interests of others. In the case of a financial advisor, the National Association of Personal Financial Advisors (NAPFA) specifies that a fiduciary should always act in the best interests of their clients. Further, a fiduciary should be proactive in disclosing any conflicts of interest that might impact their clients.

What is a fiduciary?

In general, a fiduciary is a person or organization that acts on behalf of another person or organization, and it involves putting their client’s interest ahead of their own. A fiduciary is more than just a financial advisor or other type of advisor, however, because of the high duty of care. So, not all financial advisors are fiduciaries, though some advisors may obscure this fact.

Attorneys, trust officers and financial advisors are among the professionals who may be required to act in a fiduciary capacity. NAPFA is a leading organization of fee-only financial advisors that requires its members to adhere to a fiduciary standard. Advisors who hold the certified financial planner (CFP) designation are also required to act as fiduciaries.

Fiduciary duty vs. suitability standard

Financial advisors are typically held to one of two types of standards when it comes to advising clients: a fiduciary standard or a suitability standard. The differences between the two reveal the differing levels of care that an advisor must show to clients.

As financial advisor industry expert Michael Kitces has said, “Suitability means selling a suit that fits you. Fiduciary duty means that it has to look good on you, too.”

Suitability means that a financial product is suitable or may be a good fit for somebody in your general situation. This might be defined as someone who is the same age and marital status as you are, and whose income is roughly similar to yours. But an investment or financial product that is suitable may not be appropriate for your unique situation.

In contrast, an advisor adhering to their fiduciary duty to a client takes this a step further and does due diligence to help ensure that any investment vehicle or financial product is appropriate for their client’s unique financial situation. This takes into consideration their client’s goals, risk tolerance and other investments, among other relevant factors. Even the best robo-advisors attempt to tailor their portfolios to your needs by asking relevant questions.