New B2B exchange will accelerate innovation by empowering enterprises to easily access data, decision assets, pre-built solutions and analytics to build modern, cutting-edge intelligence solutions and operationalize AI
First group of providers to join FICO ® Marketplace include iPacket, LexisNexis, Mitek, Plaid, Prove and SentiLink
HOLLYWOOD, Fla., May 07, 2025--(BUSINESS WIRE)--FICO World 25 – FICO (NYSE: FICO): Launched today at FICO® World, the FICO® Marketplace is a groundbreaking digital hub designed to connect organizations with top-tier data and analytics providers. This innovative new Marketplace offers easy access to data, artificial intelligence (AI) models, optimization tools, decision rulesets, and machine learning models, which deliver enterprise business outcomes from AI.
From his FICO World keynote presentation today, Nikhil Behl, president, Software, FICO, said, "Imagine having access to explore, experiment and immediately deploy a rich set of third-party data that provides unparalleled insight and predictive value." He went on to add, "Innovation doesn’t happen in isolation and our new FICO Marketplace will facilitate the type of collaboration across the industry that drives the next generation of intelligent solutions."
FICO® Marketplace for the Modern Intelligent Enterprise
An intelligent enterprise taps into its data and decision assets using AI, machine learning, and advanced analytic techniques to make incredibly informed and highly optimized decisions, as well as deliver hyper-personalized customer experiences in real time. With FICO Marketplace, FICO® Platform users can fast-track their journey to becoming an intelligent enterprise, because they will be able to:
Unlock Value from Data Faster: by experimenting with new data sources and decision assets to determine predictive power and business value. Users can expect to cut the time required to access, validate and integrate new data sources by half.
Leverage Decision Agents Across Multiple Use Cases, Improving Collaboration: with its open API architecture, it allows for any decision asset, data service, analytics model, software agent or third-party solution to address a wide range of use cases including customer management, fraud, originations, and marketing. The reusability of decision agents across multiple departments breaks down silos and improves collaboration.
Drive Better Customer Experiences: by enabling a holistic view of each individual customer, as well as building innovative new intelligent solutions and analytic capabilities that come from industry collaboration.
Partners Join FICO® Marketplace, Creating a Dynamic and Open Ecosystem
FICO® Platform clients can access a wide array of decision assets, including third-party data, AI models, analytic tools, decision strategies, and pre-built solutions. The initial offerings in FICO Marketplace focus on data sources that augment internal data, including:
iPacket is a leading provider of digital sales and vehicle verification solutions, helping automotive dealerships streamline their sales processes through transparency of vehicle data. With deep vehicle manufacturer integrations and thousands of dealership clients, iPacket has established unparalleled real-time vehicle valuation and verification services.
LexisNexis® Risk Solutions provides customers with innovative technologies, information-based analytics, decisioning tools and data management services that help them solve problems, make better decisions, stay compliant, reduce risk and improve operations.
Mitek is a global leader in digital access, founded to bridge the physical and digital worlds. Mitek’s advanced identity verification technologies and global platform make digital access faster and more secure than ever, providing companies new levels of control, deployment ease and operation, while protecting the entire customer journey.
Plaid is a data network that powers the fintech tools millions of people rely on to improve their financial lives. Through consumer-permissioned connections to over 12,000 financial institutions across the US, Canada, UK, and Europe, Plaid enables companies to build smarter credit, payments, and identity experiences—from cash flow underwriting to bank-linked payments, streamlined onboarding, and proactive fraud prevention.
Prove Identity enables businesses to provide frictionless digital consumer experiences without compromising security. With Prove’s advanced identity verification and authentication platform and Prove Identity Network, trusted digital transactions are assured throughout the user journey. More than 1,000 businesses, including nine of the top ten U.S. banks, rely on Prove to boost revenue, improve customer acquisition, enhance cybersecurity, mitigate fraud, and eliminate costs of legacy identity verification solutions.
SentiLink is the leading provider of identity verification and fraud prevention solutions, helping organizations detect synthetic fraud, identity theft, and complex forms of first-party fraud. Its technology combines advanced machine learning with insights from top risk analysts to deliver accurate and reliable results. Trusted by major banks, credit unions, telecoms, and fintechs, SentiLink has raised $85M from top-tier investors and is headquartered in San Francisco.
Partners that build and deploy decision assets on FICO Marketplace will enjoy increased market reach through exposure to FICO’s extensive customer base, as well as the opportunity to monetize proprietary decision assets and accelerate innovation by co-developing solutions with FICO and other ecosystem participants.
FICO Partners Support New Marketplace
"Being part of the FICO Marketplace makes it easier than ever for organizations to access SentiLink’s identity verification and fraud capabilities. With seamless integration into their existing decisioning workflows, FICO Platform customers can reduce fraud while confidently onboarding more good applicants," said Naftali Harris, CEO and co-founder, SentiLink.
"We are thrilled to be one of the first firms to join the FICO Marketplace," said Brian Thomas, director of alliance partnerships at LexisNexis Risk Solutions. "Between FICO’s decades of experience with advanced analytics and AI and machine learning, we are confident that LexisNexis’ participation in FICO Marketplace will accelerate innovation industry-wide."
"Mitek’s partnership with FICO will help the world’s largest companies detect and prevent AI-generated attacks faster and with more accuracy, making all digital interactions more secure," said Chris Briggs, Mitek Systems chief product officer.
FICO® Marketplace at FICO® World
FICO Marketplace will be on full display this week at FICO World. The breakout session, "Fuel Better, Faster Decisions: Unlock a Powerful Data Ecosystem with FICO® Marketplace at the Core" on Wednesday, May 7 will feature FICO partners LexisNexis and Plaid. Plus, demos of FICO Marketplace will be showcased in the FICO World Innovation Center.
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.
