A Few Hours Late, and Really, Really Short, Clinton Finally Announces

Hillary Clinton doesn’t want to give the impression that her campaign for the Democratic presidential nomination is more of a coronation than an election. On Sunday afternoon, she proved it. Her first official acknowledgement that she is running for president took the form of a two-minute and 18-second video published on Facebook and YouTube. Clinton doesn’t even show up until the 1:33 mark.

The video shows various Americans – middle class workers, immigrants, gay couples, members of minority groups, parents – all talking about their plans for the future. A young mother is preparing to move so that her daughter can attend a better school. Two Spanish-speaking brothers prepare to open a new restaurant. An African American couple plans for the birth of their son. A gay man talks about his plans to marry his partner.

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“I’m getting ready to do something too,” says Clinton, when she finally appears. “I’m running for president. Americans have fought their way back from tough economic times, but the deck is still stacked in favor of those at the top. Everyday Americans need a champion, and I want to be that champion. So you can do more than just get by; you can get ahead, and stay ahead. Because when families are strong, America is strong.”

The video concludes with Clinton promising to work for Democrats’ votes.

“So, I’m hitting the road to earn your vote,” she says. “Because it’s your time and I hope you’ll join me on this journey.”

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Clinton is expected to immediately begin a lengthy round of small-venue appearances across key primary and battleground states, a tactic reminiscent of the “listening tour” that launched her successful run for an open Senate from New York in 2000.

The announcement Sunday afternoon took place after the Sunday talk shows were over, meaning that Republicans appearing on the weekly political gabfests were left to speculate about a Clinton announcement rather than having something tangible to criticize.

However, the inevitability of Clinton’s eventual entry into the race had given the GOP plenty of time to prepare, and both the party and some of Clinton’s potential Republican opponents went after her well in advance of the announcement.

Appearing on CBS News’ Face the Nation, Republican National Committee Chairman Reince Priebus said, “She’s trying to portray this aura of inevitability,” but countered by claiming that there is nobody he’d prefer to see the eventual Republican nominee run against.