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Encompassing the full spectrum of Ferguson's business, retail, trade, and digital into one cohesive brand

LAS VEGAS, Feb. 27, 2025 /PRNewswire/ -- Ferguson Bath, Kitchen & Lighting Gallery and Build.com are excited to announce they will now operate under one name: Ferguson Home, a single, trusted destination for all things kitchen, bath, lighting and home improvement. The name will be announced officially on February 25, 2025, in conjunction with the Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada.

A Strategic Milestone

Ferguson Home sets a new standard in the industry by creating a fully integrated shopping experience designed around convenience and personalization. Build.com primarily focuses on e-commerce, offering a wide range of products for DIY customers and professionals. Ferguson Bath, Kitchen & Lighting Gallery is a showroom-based experience designed to provide hands-on interaction with products and personalized consultation services. Ferguson Home combines these two experiences, creating a seamless omnichannel brand that unites digital and physical spaces.

Ferguson's core customer, the trade professional, as well as homeowners will be able to shop in the way that is most convenient for them and matches their personal project needs. Powered by the advanced technology on FergusonHome.com and backed by our expert showroom associates, Ferguson Home represents a cohesive and bespoke approach to kitchen and bath improvement that is truly unique in the marketplace.

"From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do," said Caroline Danielson, Director of Showrooms. "Today's customer values a fluid and connected experience, and Ferguson Home now combines the expert guidance, extensive product selection and project support our customers have come to rely on with the flexibility to shop the way that best fits their needs. We are excited to take this step forward transforming and elevating the experience across all touchpoints, ensuring seamless, top-tier service."

What This Means for Customers

• Seamless and Refined: Operationally, nothing will change for customers. However, customers will now see one, consistent name online as well as at our showrooms, which refines the customer experience while leveraging the power of the Ferguson brand.

• Connected Experience: With the launch of FergusonHome.com, shoppers will continue to enjoy all the features they love from Build.com, including curated product collections, advanced search capabilities, trend insights and interactive project planning tools. To prepare for an in-person showroom consultation, customers can pre-select products online and then experience them firsthand with expert showroom associate guidance. This is the Ferguson Home difference.

• Concierge-Level Support: The people, expertise and relationships customers rely on remain unchanged, ensuring a consistent exceptional and reliable experience.