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The faulty forecasts of pharma firm investors: Misguided cynics miss the promising prognosis for drugmakers Pfizer and Merck

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With relevance to current life science companies, the ancient Greek physician Hippocrates, often labelled “the father of modern medicine,” advised almost 3,000 years ago “healing is a matter of time, but it is sometimes also a matter of opportunity.” That counsel rings especially true for a pair of ostensibly beleaguered drugmakers, Pfizer and Merck, both of whose stocks have been battered this week despite reporting strong earnings, continuing a prolonged stretch of share underperformance for both companies even with paradoxically good revenues

These two iconic pharmaceutical firms have good company as virtually the entire pharmaceutical industry outside of the weight drug titans, GLP-1 companies, Eli Lilly and Novo Nordisk, are trading at near-record low valuations. But while they face different and unique challenges, both Pfizer and Merck stand out for the extent to which the investment community may be uniquely underappreciating their prescription for future success. For both drugmakers, investors seem to be addicted to bad news, but some good news could be exactly the antidote the doctor ordered.

Pfizer’s pharma pipeline is underappreciated outside the labs

With yet another quarter where Pfizer handily beat consensus earnings expectations, it’s even more clear that CEO Albert Bourla is already well on his way toward getting Pfizer back on track—as we presciently wrote in Fortune last year. Not only is Bourla delivering on his cost-cutting pledges, but he is driving renewed sales stability and even impressive sales growth, with Pfizer apparently seizing COVID-19 vaccine market share from rivals such as Moderna.

That Pfizer’s turnaround is already well underway is reflected by the fact that activist investor Starboard Value, led by Jeffrey Smith, wisely chose not to nominate any dissident directors to Pfizer’s board ahead of this year’s annual meeting, an apparent vote of confidence that the company is on the right track and apparently satisfied with their constructive, mutually respectful, fruitful engagement with Bourla—for now at least.

But Starboard’s decision to “pass” is also a tacit acknowledgment that when it comes to pharma, there are no quick, overnight fixes; and as reflected by Pfizer’s stagnant stock price, current sales matter far less than pipeline excitement in driving drug stock performance. That is because drugmakers have a unique business model where they are only able to maintain the patents on their drugs for around 10-20 years before the patents expire and other companies are able to sell generic versions of the drug, known as loss of exclusivity (LoE); and thus must constantly seek out new, promising drug candidates to replace lost revenues as patents roll off the books continually, and develop those drugs through capital-intensive R&D over the span of years if not decades.