(Reuters/Dado Ruvic)
It sounds like Facebook is running a regular newsroom.
Which is sort of exciting but also not.
A new report from Michael Nunez at Gizmodo out Monday morning said that according to former news curators at Facebook, stories with a conservative tilt were censored from the company's trending news module.
Here are the key graphs from Nunez's report (emphasis mine):
“Depending on who was on shift, things would be blacklisted or trending,” said the former curator. This individual asked to remain anonymous, citing fear of retribution from the company. The former curator is politically conservative, one of a very small handful of curators with such views on the trending team. “I’d come on shift and I’d discover that CPAC or Mitt Romney or Glenn Beck or popular conservative topics wouldn’t be trending because either the curator didn’t recognize the news topic or it was like they had a bias against Ted Cruz.”
The former curator was so troubled by the omissions that they kept a running log of them at the time; this individual provided the notes to Gizmodo. Among the deep-sixed or suppressed topics on the list: former IRS official Lois Lerner, who was accused by Republicans of inappropriately scrutinizing conservative groups; Wisconsin Gov. Scott Walker; popular conservative news aggregator the Drudge Report; Chris Kyle, the former Navy SEAL who was murdered in 2013; and former Fox News contributor Steven Crowder. “I believe it had a chilling effect on conservative news,” the former curator said.
Other sources Nunez spoke with denied there was a conscious effort by the organization to move what news was featured towards one end of the political spectrum or another. Facebook could not immediately be reached for comment on this story.
Monday's report also builds off Nunez's previous work, published last week, which indicated that the trending module is at best a mix of curated stories and things that are actually popular.
(Of course when Facebook announced the trending module it said, "As with other features, expect continuous improvements from us over time." So, these are the improvements. Or not.)
And while the media community is rightly obsessed with just what goes on at Facebook these days, my biggest takeaway from Nunez's work is that Facebook is going through the normal and never-ending growth pains of any news organization.
The company is grappling with questions like, "What do readers want?" "What are readers reading?" "What do we think is news?" "Is this headline working?" "Is this headline fair?" "Is this even a story?" and so on.