Facebook is trying to make it easier to be a better person

Facebook CEO Mark Zuckerberg. Source: Facebook
Facebook CEO Mark Zuckerberg. Source: Facebook

Facebook (FB) wants to make it a little easier to help people with new features that allow people to become a mentor for children, sign up to become a blood donor and help organizations like the Red Cross reach disaster victims faster.

CEO Mark Zuckerberg announced the new features at Facebook’s second annual Social Good Forum in New York on Wednesday.

Of course, while the Social Good Forum is meant to allow Facebook users to give and receive help, it also allows the company to provide a bit of good news during a time that has seen it repeatedly questioned for its role in allowing Russian agents to spread fake news in the run-up to the 2016 election.

Zuckerberg didn’t mention the matter, keeping the discussion to the day’s events, but it’s certainly not an issue that will go away anytime soon.

No transaction fees

The CEO did, however, kick off his keynote by explaining that Facebook will no longer charge transaction fees for donations made to nonprofits through Facebook’s charitable giving program.

“So now, 100% of the money that people donate on Facebook is going to go to the causes they care about,” Zuckerberg explained. “And I know this is something that a lot of you have talked to us about for a while, so thank you for the feedback.”

That’s a big deal, as it ensures your donation, at least when you send it through Facebook, will go directly to the people you want to help. GoFundMe, which is frequently used to raise funds for nonprofit campaigns, charges a 2.9% transaction fee. Of course, Facebook is an absolutely massive operation, so it’s not like those fees will hurt its bottom line.

Beyond cancelling transaction fees, Zuckerberg said the company will make a $50 million annual donation to charitable causes on Facebook.

Community Assistance

The CEO also announced that Facebook is expanding its Community Help tool to organizations like the Red Cross. Community Help, which was announced in February, allows individuals to ask for help when they’re in need, and others to offer help when they can. Zuckerberg explained how two friends from Texas A&M used the feature in the aftermath of Hurricane Harvey to save 20 people from the storm’s floodwaters.

By expanding the Community Assistance to disaster response organizations, Facebook says groups will be able to see when and where people need help and get to them quickly.

Blood donors and suicide prevention

Facebook said it will also expand its new blood donation feature. The current program, which was started in September in India, has already seen 4 million people register as donors. That’s an enormous new supply of blood for an area that Facebook said sees thousands of posts from people asking for blood donations each week.