Facebook Use Surges Ahead of Other Social Media
No only is Facebook Inc. (FB) the largest social network; it is also the one with the most usage and engagement, according to new data from Pew. This paints a somewhat different story than that told after Facebook's recent earnings announcement
According to Pew:
... a national survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%). On a total population basis (accounting for Americans who do not use the internet at all), that means that 68% of all U.S. adults are Facebook users, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter.
ALSO READ: The Worst Companies to Work For
The results are yet another poor piece of news for Twitter Inc. (TWTR).
The research shows even more strength for Facebook, based on another measure:
Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015. In addition, the share of Facebook users who check in daily has increased slightly in the past year: 76% of Americans who use Facebook now report that they visit the site on a daily basis, up from 70% in 2015.
ALSO READ: The Most Republican County in Each State
Reaction to the company's Q3 numbers pushed the perception of the world's largest social network in another direction. According to CNN Money:
Shares in Facebook are falling by about 7% premarket (Nov 3) after CFO David Wehner spooked investors yesterday by warning that sales growth was expected to slow in 2017. Sales hit a new record in the third quarter, but Wehner's comments indicate the boom may be ending.
Slowing growth with more engagement?
Related Articles