Executive Chairman of Everyday People Increases Share Ownership by 2.4 Million Shares at a Price of $0.82 per Share by Way of Debt Settlement

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Edmonton, Alberta--(Newsfile Corp. - January 20, 2025) - Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ("Everyday People" or the "Company"), a financial service provider, is pleased to announce that its board of directors has approved the settlement of a portion of the Company's debt owed to EAM Enterprises Inc. ("EAM") through the issuance of common shares (the "Debt Settlement"). This initiative reflects the Company's ongoing efforts to enhance its financial position by reducing liabilities and preserving cash to support operational needs and drive strategic growth, particularly in its Revenue Cycle Management ("RCM") business pillar.

The Company acknowledges the significant role played by its founder and Executive Chairman, Gordon Reykdal, in the Company's journey from inception to its public listing on the TSX Venture Exchange (the "TSXV"). Gordon Reykdal's unwavering commitment to Everyday People's growth has been demonstrated by his decision to personally advance loans through EAM to the Company during its critical developmental stages. These loans were instrumental in building the foundation for the Company's current operations and long-term success.

Debt Settlement Details

As disclosed in the Company's consolidated financial statements for the period ended September 30, 2024, the Company was indebted to EAM in the amount of $5,380,599. The Company will issue an aggregate of 2,439,024 common shares (the "Settlement Shares") to EAM at a deemed price of $0.82 per common share to settle a portion of the outstanding indebtedness in the amount of $2 million.

The Settlement Shares will be issued as a non-arm's length transaction, as EAM is a Company controlled by Gordon Reykdal, Executive Chairman and Director of the Company. As of December 31, 2023, EAM together with Gordon Reykdal owned 20.2% of the Company's issued and outstanding common shares, and currently 18.7%. Upon completion of the Debt Settlement, EAM together with Gordon Reykdal will hold 20.8% of the Company's issued and outstanding common shares. The Debt Settlement will not result in the creation of a new control person or insider of the Company.

The Debt Settlement remains subject to the approval of the TSXV. If approved by the TSXV, EAM together with Gordon Reykdal will own 20.8% of the Company's issued and outstanding common shares. The Settlement Shares will be subject to a statutory hold period of four months and one day from the date of issuance in accordance with applicable securities laws and the policies of the TSXV.