Rosé has long been a summer staple—at least for wine lovers, winemakers, vintners, and oenophiles of all skill levels. But it’s arguable that Whispering Angel put rosé and its source regions on the map for millions of consumers worldwide—especially in the United States—over the last several years.

The year 2017 marked the first time that rosé replaced French red and white wines as the top category seller in the U.S., and approximately one in five bottles of rosé sold stateside now comes from Chateau d’Esclans, the French wine house behind Whispering Angel. The Château d’Esclans portfolio grew by 34% in the U.S. last year to ship 414,000 cases.

Pink and blush wines, in particular, now dominate the rosé market, reaching 16.4 million cases on a 4% rise last year, according to Nielsen, with value up 13% to $1 billion. Rosés from Provence—the preeminent region in France for producing rosé wine—topped 2 million cases in the U.S. on 14% growth last year, according to French government agency Business-France. Overall, the volume of rosé imported to the United States is projected to reach 3 million cases by 2020—a fivefold expansion from 2010. Less than a decade ago, rosés from Provence stood at just 123,000 cases in the U.S. market.

Suffice to say, It’s never been a better time to be in the rosé business, and the uber-popular brand—which often sees a restaurant markup of $17 to $18 minimum per glass (or upwards of $100 per bottle) of Whispering Angel rosé—is ready to launch its next wine just in time for its hottest time of year (pun intended). Château d’Esclans is releasing a new luxury wine to the high-end hospitality market this summer, eyeing luxury hotels and restaurants in some of the world’s most popular—and most expensive—travel destinations.

Named for its house, the Chateau d’Esclans 2018 will sit in the middle of the brand’s portfolio in terms of pricing and sophistication. Many consumers might not realize that Whispering Angel is really the entry-level wine of the existing quartet, which still comes with a suggested retail price of only $19.99. (Distributors, however, are free to mark that up as they see fit.) That’s followed by Rock Angel ($35), truly a food-driven wine that is begging to be paired with popcorn or oysters, and then Les Clans ($65), which is reminiscent of a white Burgundy. The portfolio is capped off by the $100 Garrus, made from a small production rosé from 80-year-old Grenache and Rolle vines and then aged gracefully for five to 10 years.

Château d’Esclans owner and founder Sacha Lichine is often credited with initiating the movement toward producing a drier style of rosé from Provence. When Lichine acquired Château d’Esclans in 2006 (the estate itself is centuries older), many of his colleagues thought he was crazy for getting into the rosé business let alone how he was going to go about it. But it was his method—incorporating refrigeration throughout the fermentation process—for the wine we now know as Whispering Angel, fermented in all stainless steel barrels, that set his rosé apart and launched his brand to global stardom.