Ex-AG Barr boss named new C&C Group CEO

Roger White · Just Drinks

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Irish drinks major C&C Group has appointed former AG Barr chief Roger White as its new CEO.

White will step into the new position as of 20 January.

The Magners cider producer had been searching for a new CEO since June this year, when Patrick McMahon announced his exit from the business as a result of financial errors made in his time as CFO.

Ralph Findlay, who had been appointed CEO following McMahon's immediate departure, will now return to his post of non-executive chair after "a short period of transition". He will also take back his position as chair of the nomination committee.

Chair and CEO of C&C Group Ralph Findlay said White was "An acknowledged high calibre leader" who "will bring an exceptional combination of extensive branded drinks sector expertise, understanding of our markets and a proven track record of delivery.

"We look forward to working with Roger. His knowledge and insight will be of great relevance and invaluable to C&C as we continue the recent positive momentum underway within the business and progress our plans to deliver enhanced shareholder value.”

White arrives at Ireland-listed company following more than 20 years at Irn-Bru owner AG Barr. His plans to leave the company were announced in August 2023, and White remained in the role until May this year.

He currently holds a non-executive director position at UK bakery major Warburtons and is chair of the Beatson Cancer Charity.

White also formerly held a non-executive director position at William Jackson Food Group, and was senior independent director at investment group Troy Income and Growth Trust, which is now in liquidation.

Commenting on his appointment, White said: "It is an exciting time to be joining the business. C&C has a unique business model, great brands and a committed team, with the potential to create significant long-term value. I look forward to working with the Board and the wider team to lead C&C through the next phase of its development.”

White will earn an annual base salary of £650,000 (£829,046), and a maximum annual bonus opportunity of 125% of earnings.

In June, US hedge fund Engine Capital, which holds just under 5% of C&C Group wrote to the company's board, calling for a strategic review of the business, that was "aimed at a sale".

The fund, said “structural and self-inflicted issues” had resulted in the group's “under-performance and valuation discount”.

In August, the Tennent's lager maker said it had agreed to work "constructively" with Engine Capital following its critique.