From EVs and SUVs to pickups, these are the most important new vehicles arriving in 2024

What will be 2024’s first hit new vehicle? Which billion-dollar dog will cost some hapless exec their job? Will mainstream buyers welcome electric vehicles when prices fall into the $30s?

Those are just a few of the questions that will be answered as dozens of new vehicles go on sale this year.

Electric vehicle sales continue to rise, but vast numbers of buyers still want hybrid or internal combustion power. Automakers will have to navigate that mosaic of demand, technology, features and price.

2025 Toyota Crown Signia midsize SUV
2025 Toyota Crown Signia midsize SUV

Who wins, who loses?

Here’s a look at some of the most interesting new contenders:

Acura ZDX

2024 Acura ZX Type S electric SUV
2024 Acura ZX Type S electric SUV

Reviving the name, but not the daring styling of Acura’s short-lived (2009 to 2013) flagship, this new electric SUV uses the platform, drivetrain and software GM developed for its new line of EVs. Due for sale early in 2024, the ZDX gets a renamed version of GM’s Super Cruise hands-free driving system, and up to 500 horsepower. Given GM’s difficulty launching EVs under its own brands, the quality and pace of the ZDX’s arrival will be must-see automaking.

Audi Q6 E-tron and Q6 E-tron Sportback

Audi is desperately trying to regain momentum for its E-tron electric vehicles, which hit the market early but have languished in the face of newer models with longer ranges and more features. The midsize Q6 EV will play in the heart of the market when it reaches dealerships in the second half of 2024. The Q6 E-tron Sportback has a sportier profile than the more traditional Q6 E-tron.

BMW X3 and X2

New versions of the brand’s compact and subcompact SUVs, respectively, the X3 and X2 get new looks and stick with the automaker’s legendary gasoline engines. The X3 is also expected to spin off electric and hybrid versions.

Cadillac Escalade IQ, Optiq

The 2025 Cadillac Escalade IQ electric SUV promises up to 750 hp, ultra-luxe accommodations and a base price around $130,000 that will go up to 450 miles driving range on a charge . The windshield and tailgate are both more sharply angled than the current Escalade, for appearance and aerodynamics.
The 2025 Cadillac Escalade IQ electric SUV promises up to 750 hp, ultra-luxe accommodations and a base price around $130,000 that will go up to 450 miles driving range on a charge . The windshield and tailgate are both more sharply angled than the current Escalade, for appearance and aerodynamics.

Cadillac’s stumbling move into the electric-vehicle market should accelerate in 2024. The Escalade IQ SUV brings Caddy’s flagship SUV into the EV age with up to 750 hp and prices starting around $130,000. At the other end of the lineup, the compact Optiq SUV is smaller than Cadillac’s midsize Lyriq.

A front three-quarter view of the 2025 Cadillac Optiq compact SUV in Monarch Orange.
A front three-quarter view of the 2025 Cadillac Optiq compact SUV in Monarch Orange.

Cadillac’s internal combustion CT5 sport sedan gets an update in the second quarter.

Chevrolet Equinox EV, Tahoe and Suburban

Chevrolet’s long-awaited Equinox EV is expected midyear, after a delay to sort out the manufacturing and quality issues that slowed the launch of Chevy’s midsize Blazer EV and Silverado EV pickup. Equinox EV prices will start at $34,995, but don’t expect that front-wheel-drive model in dealerships until after pricier versions launch.

Expect the Silverado EV lineup to grow beyond the $79,800 “work truck” currently available to a $100K-plus RST sport model, and eventually mainstream models from $50,000.