Everyone wants a piece of the drug industry and it's one reason prices are rising so fast
Lydia Ramsey and Skye Gould
Don’t just blame drug companies for rising prescription prices. For all the outrage over Mylan increasing EpiPen prices by 500%, and insulin prices, which are up 300% over the past decade, drug prices are a lot more complicated than pointing the finger at a lone villain.
For a single prescription drug, there are often five companies involved, from development all the way to your medicine cabinet. Each company makes a tidy profit along the way. And as prices increase, so do those profits.
That was exemplified October 28 when shares of drug companies and others involved in paying for and distributing our drugs plunged after several said that fewer drug-price increases were hurting business.
"The current model is costing health plans, employers, and consumers much more money than it needs to," said Michael Rea, the CEO of Rx Savings Solutions, which works with consumers and employers that are paying for healthcare understand their drug prices.
Let’s take a hypothetical drug called Pretendar. It’s used to treat lackofimaginationia, and it’s taken once daily. A 30-day supply has a list price of $100 a month for a person with a commercial insurance plan that covers all but a $20 co-pay.
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That's the how. Now here's the why.
Let’s say a doctor prescribes Pretendar to a patient named Joe, who is newly diagnosed with lackofimaginationia. Of course this hypothetical doesn't cover every scenario in drug pricing, but it does represent a pretty typical situation.
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Our story begins long before that Pretendar prescription is written. That’s when the folks over at MakeBelieve Therapeutics realized that lackofimaginationia was a problem for many Americans, with hundreds of thousands of adults at risk. And with no treatment available, the company decided that it was a huge area of unmet medical need.
So the company threw its best scientists on it. Over the next few years, the company tested a number of substances to see if they might be able to treat the symptoms of lackofimaginationia. Finally, the scientists found the one that worked. From there, the company had to run the drug through tests to make sure it was safe for humans to take and if it was in fact able to treat the symptoms of lackofimaginationia. The process cost more than $1 billion to pull off and took 10 years to finish.
Finally, the company was ready to submit Pretendar to the Food and Drug Administration, the government agency that needs to sign off on the drug before it can reach the public. That’s when the company started thinking about how much it should charge for the drug.
This is the first drug to treat lackofimaginationia, so MakeBelieve has a lot to consider when setting a price. MakeBelieve needed to recoup on the $1 billion investment it put into developing Pretendar from an idea to a working pill. But it can't charge too much, because at a certain point people would become angry about how high the prices are. Keeping all this in mind, MakeBelieve decided to set the list price of a 30-day supply of Pretendar at $100. But even though that's the official price of the drug, no one at any step in this process will pay exactly that.
The FDA approved Pretendar, and MakeBelieve was ready to get it to the patients who needed it.
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MakeBelieve is really good at a few things, like developing and manufacturing Pretendar. But the company isn’t as good at the day-to-day task of getting it to the pharmacies.
"Manufacturers are lousy at logistics," Robert Handfield, a professor of supply-chain management at North Carolina State University, told Business Insider. Manufacturers have so much on their plates that daily deliveries to pharmacies aren't as high a priority.
So MakeBelieve enlisted a wholesaler to handle that task for them. In the real world, there are three wholesalers that make up the majority of the pharmaceutical-wholesaler market: AmerisourceBergen, Cardinal Health, and McKesson Corp. Wholesalers stock a whole bunch of drugs from a number of drug companies.
MakeBelieve will sell Pretendar to its wholesaler for $110 per 30-day supply. Unlike most products we buy that go through a wholesaler, such as candy bars, drug companies charge wholesalers more than the list price. It's another way that drug prices are unusual.
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The wholesaler delivers a shipment of Pretendar to the pharmacy and sends a bill for $120, keeping $10 for itself. That way it makes some profit. At that point Joe, whose doctor just prescribed him the drug, swings by and picks it up on the way home from his appointment.
At the counter, Joe provides his insurance information while the pharmacist explains how to take the pill, and if there are any side effects that Joe should be aware of. The pharmacist tells Joe he owes $20 as his co-pay. Joe pays, takes the prescription, and goes on his way. When he looks down at the prescription’s receipt, he notices that the retail price of the drug is $130. He wonders, Did I just get this drug for an insane discount? Or will someone else pay that remaining $110?
That, dear Joe, is where things get confusing. It’s where paying for a prescription drug isn’t the same simple transaction that happens when you pick up a candy bar on your way to the check-out counter.
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Joe might be thinking, My insurance company is in charge of paying for the rest of my Pretendar prescription. But it’s not quite that straightforward.
The sheer number of prescriptions got to be too much for health plans to handle half a century ago, on top of all the other medical claims people needed paying. So in the 1960s companies called pharmacy benefit managers, or PBMs, sprang up to take these prescriptions off the hands of insurance companies.
Right now, there are three big PBMs that cover most of the roughly 4 billion retail prescriptions that were filled in the US in 2015: Express Scripts, CVS Caremark, and OptumRx. Historically, PBMs have had two major roles:
1. Negotiating drug prices, ostensibly to keep costs low for people like Joe.
2. Favoring the most effective drug where there are similar drugs treating the same condition.
Lately, though, some people have come to wonder if PBMs serve much of a purpose at all, other than skimming off profits for themselves.
That's because the PBM have an enviable position in the middle of all this. It can pay the pharmacy $110 for Pretendar but bill the insurance company for $140. It keeps $30 for itself. This is called spread pricing. But those two prices are protected by confidential contracts. So neither the pharmacy nor the insurance company knows what the other received.
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But that's not all. There's another way that PBMs make money: negotiating rebates.
The PBM can say, We cover thousands of people without imaginations. We have a lot of potential customers for your drug. So the PBM says to MakeBelieve, We would like $50 back for every prescription of Pretendar that we fill. That $50 comes in the form of a rebate, but doesn't change the drug's $100 list price. This puts MakeBelieve in a tough situation: Lose all the PBM's potential customers or give up $50 per prescription.
MakeBelieve takes the deal. It still makes $50 and doesn't have to officially lower its price, which would force it to re-do contracts with wholesalers and pharmacies too. The PBM will also charge MakeBelieve an administrative fee on top of this to maintain the operation of processing the prescription claims and rebates.
This is great for the PBM, though. When it receives that $50 rebate from MakeBelieve, it then passes $45 of it onto Joe's insurance company and keeps $5 for itself. That's on top of the $30 it made from the spread pricing.
Does is have to be this way
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As pharmaceutical companies face pressure not to raise prices as routinely as they once had, that change in business model cascades down to all the companies involved in the process described above.
“We’ll be driving the business on volume, not on net selling price next year,” biopharmaceutical company Amgen’s executive vice president of global commercial operations Anthony Hooper said regarding the company’s earnings on on October 28. Amgen’s stock fell about 9% on Friday as it sunk in that the company wouldn't be able to make money off of increasing the price of its best-selling drugs.
Ending prescription-price hikes may take some more pressure from Congress, which has started looking beyond drug manufacturers on the pricing issue to companies like the PBMs. At a hearing about the price increase of the EpiPen, the House Oversight and Government Reform Committee asked Mylan for the contracts between the drugmaker and PBMs. If Mylan complies, that could provide new information about how much money is flowing into PBMs.
