Everyday People Financial Announces Update on Financial Services Pillar and Product Lines for 2025, Supporting Growth Strategy

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Edmonton, Alberta--(Newsfile Corp. - January 2, 2025) - Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ("Everyday People" or the "Company"), a financial service provider, is pleased to announce that the Company under its Everyday People Financial Services ("EP Financial") business pillar has completed the Company's bespoke prepaid card programs and has entered into an eight year contract renewal agreement (the "Agreement") with Digital Commerce Bank ("DC Bank") and Digital Commerce Payments Inc. ("DC Payments", together with DC Bank the "DC Parties").

"The renewal of our Agreement with the DC Bank marks a significant step forward for our EP Financial business pillar which supports the completion of our two main bespoke prepaid card platform offerings, one of which is our Everyday HSA, a health care spending account, and the other our Everyday Wallet, a procurement card providing B2B and government services, which are now positioned to rollout in 2025 streamlining purchasing and benefit distribution for better spending control. By securing more favorable terms and strengthening our partnership, we are well-positioned to enhance our financial services we provide to our clients while improving operational efficiencies. This milestone reflects our commitment to delivering long-term value to our shareholders and partners," said Barret Reykdal, Co-CEO Financial Services of the Company.

The Company also currently offers two other product offerings outside of the DC Bank bespoke prepaid card platform are: 1) the Everyday People Borrowed Down Payment Program ("EP BDPP") provides qualified homebuyers the chance to achieve homeownership immediately and responsibly, even with no down payment. Potential homebuyers can borrow up to 5% of their new home's equity to use as a down payment from the Company. The Company receives incentives from home builders and remains balance sheet neutral for the Company; and 2) the Everyday People Supply Chain ("EP Supply Chain") assists companies in accessing capital and facilitating the movement of essential goods. The Company aligns funding partners for operating partners to source and purchase product. In exchange for providing the access to capital, the Company earns a majority share of the profits, with partners handling local logistics and sales. This process requires careful management of cash flow and secure transactions. EP Supply Chain addresses these complexities by developing innovative solutions to ensure secure, efficient, and compliant fund transfers and product delivery.