Everyday People Financial Announces New Business Strategy for its EP Homes Business Line to Drive Future Growth and Eliminate Long-Term Debt

In This Article:

Edmonton, Alberta--(Newsfile Corp. - July 18, 2024) - Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ("Everyday People" or the "Company"), a financial services provider, is pleased to announce that EP Homes, a division of Everyday People, has shifted its business model and strategy, aiming to remove its debt by the end of 2024 and to drive growth on a fee based, non-leveraged platform.

EP Homes' strategy is to convert its current portfolio of clients into homeownership and sell its inventory thereby eliminating its related debt of approximately $11.4 million, as reported in the Company's consolidated financial statements for the period ending March 31, 2024. The driving force of this shift in business strategy is the launching of the Company's new Borrowed Down Payment Program ("BDPP") to give homebuyers an alternative option to purchase a home without having to save for a down payment. Through the BDPP program, qualified homebuyers may access up to 5% equity of their new home purchase as a loan from the Company, to be applied as their down payment to purchase their home. This allows the buyer to become a homeowner with an insured mortgage that would be offered at a competitive interest rate. The new BDPP program is anticipated to reduce the Company's overall debt to improve and strengthen its balance sheet, while increasing current and future earnings.

"We are excited for the new BDPP program as we are bringing homeownership back within reach for everyday people and their families," said Tyler Hatch, Chief Operating Officer, EP Homes. "With the rising cost of housing and living expenses, saving for a full down payment is becoming increasingly difficult. Being able to keep some money in your bank account and still be able to purchase a new home is something all homebuyers can appreciate."

"This is a positive and strategic move for the Company as it brings our EP Homes division into alignment with our Company's other two business pillars as a non-leveraged fee for service business," said Gordon Reykdal, Executive Chairman of the Company. "This new structure has broader market potential to reach everyday people who will no longer need to rely on Mom and Dad for their initial down payment to purchase a home and it opens the market to real estate brokers across Canada. Under this new business structure, we anticipate increasing our market size compared to what we are doing now."

BDPP Key Highlights

  • Customers that qualify for a mortgage can get approved to borrow the down payment from the Company with flexible repayment terms

  • An affordably low interest rate

  • Flexible monthly or a five-year balloon payment based on client affordability

  • No hidden fees, and no early payment or payout penalties

  • BDPP fully disclosed in mortgage documents and must adhere to debt servicing ratios set by the lender

  • Homeownership and financial literacy support programs provided at no cost for the term of the BDPP

  • Leveraging off the Company's preferred network of builders and homes

  • Potential for bank referrals for their customers to Everyday People