Yahoo Finance

Finally, during the course of today's call, we will refer to certain non-GAAP financial measures, which we believe are helpful to investors. A reconciliation of GAAP to non-GAAP measures is included in the press release we issued after the close of market today, which is available on the Investor Relations section of our website at investors.everquote.com.

With that, I'll turn the call over to Seth.

Seth Birnbaum -- Chief Executive Officer

Thank you, Brinlea. Good afternoon, and thank you everyone, for joining us today. We are pleased to report a strong second quarter across all our key financial metrics, revenue, variable marketing margins and adjusted EBITDA. We delivered revenue growth of 35% year-over-year and strong variable marketing margin growth of 38%. Our success continues to derive from the strength of our data driven marketplace and commitments to serving a balanced consumer and inclusive provider approach.

We continue to focus on strong organic growth as we scale, while simultaneously making steady progress toward profitability. In the second quarter and first half in 2019, we delivered positive adjusted EBITDA, while executing our key growth levers, expanding consumer demand, growing provider budgets, increasing consumer provider engagement and adding new verticals, including the successful launch of renters and health insurance in the quarter.

We expect to continue to expand the adjusted EBITDA, while aggressively investing in the business to capitalize on a large and growing market opportunity. Based on our strong second quarter results, the momentum, we are increasing our guidance for the full year 2019, which John will detail in a moment, after I cover progress in our growth levers and key initiatives.

We saw a very strong variable marketing -- margin growth in the quarter. This was a result of successful execution of priorities we set last quarter for our consumer traffic teams. Excessive consumer traffic drove not only increased variable marketing dollars, but also an increase in unit economics as reflected by expansion of variable marketing margin.

In addition to growing insurance shopping consumer volume, we expanded our insurance provider network while deepening consumer provider engagement with additional, partial provider integration. Growth in consumer demand and insurance provider spend in our marketplace was broad based in the quarter, and also benefited from favorable market conditions in insurance broadly and the auto vertical specifically. We expanded our non autos verticals with an emphasis on variable marketing margin dollar growth to achieve near variable marketing margin parity across our vertical offerings as a percentage of revenue.

We are laser focused on our growth levers, key initiatives and our mission to make EverQuote the destination for insurance shopping. We continue to make progress on our goal to be the largest source of insurance policies online by expanding the value we deliver to consumers and providers via new and improved product experiences. We're excited and energized by our vision to use technology and data to help consumers protect themselves, their families and their life's most important assets.

Now, turning to a deeper discussion on our growth levers and key initiatives. Attracting more consumers to our marketplace. This quarter, we increased investment in our marketing teams and expanded marketing channels and verticals to reach more consumers. We also saw success from tech investments in automation and machine learning to further leverage our growing data and human capital advantages. Leveraging data and technology to grow existing sources and add new sources delivered a 50% increase in consumer quote request volume year-over-year, while cost to quote request declined 8%, demonstrating strong consumer demand for insurance online, as well as leverage in our consumer traffic and advertising operations,

Data and technology is core to our platform advantage. We accumulate millions of data points per day, which leverages our ability to optimize and automate consumer acquisition. Notably, we've seen multiple wins with the application of our proprietary data and machine learning algorithms contributing to the expansion of sources in the quarter. Our new inbound call service to help provide quotes for consumers who prefer to contact us by phone rather than online expanded in Q2. While still modest, this has been a very popular product offering with provider partners and we're confident this program gives us significant upside in consumer volume in 2019 and beyond.

During the quarter, we launched renters and healthcare. We're excited about the addition of these new verticals and expect to make steady investments to increasingly diversify and grow our consumer traffic, revenue and business, by providing consumers more great insurance options in our marketplace.

Increasing provided coverage. We continue to add more providers and expand budgets with current providers to grow overall revenue and revenue for quote request. Two priority growth initiatives for providers that we published in our last call include our accelerated growth program for larger insurance agents and our verified partner program to enable third-party partners to participate with providers in our marketplace. Both are succeeding, scaling and have been very well received by our insurance provider partners.

The accelerated growth program is growing and now accounts for more than 30% of our agency revenue. As traffic growth outpaced provider coverage growth in Q2, we saw some natural compression in revenues per quote request, but price or bid for referrals increased both year-on-year and sequentially, demonstrating strength in provider side demand, solid performance of our traffic for our provider partners, as well as matching and referral personalization capability for consumers in our marketplace.

Additionally, we're pleased that the accelerated growth program for agents increases both coverage and coverage elasticity. So while we saw a much higher consumer volume to our marketplace, we believe accelerated growth program helps keep coverage compression model, playing a role in driving, increasing variable marketing margin dollars, both sequentially and year-on-year with higher variable marketing margin level than the prior quarter. We remain focused on continually ramping provider coverage, which is a steady long-term march as the industry continues to shift spend online.

As a highlight, the travel agencies at Texas [Phonetic] are a testament to the potential impact of the accelerated growth program. They own six agencies in the Dallas metro area, and have been accelerated growth program partners since 2018. Large sophisticated agencies like their need a business partner that will provide deep dive analytics and insights to drive their business. According to these owners, EverQuote service is second to none. And they add that their AGP, dedicated business consultant understands the marketplace and understands their goals. Since joining, the accelerated growth program, the travel agencies have shifted their entire online spend to EverQuote, and they've seen rapid growth as a result.

Deepening consumer provider engagement and reducing the friction of getting quotes by expanding provider integration. In Q2, we continued to optimize conversion rate in our consumer shopping funnel, which our internal metrics indicates an increase in the rate at which consumers line the policy. We also continued to expand provider integrations with the majority of referrals going through a partial integration experience today as we work toward the goal of getting each consumer one quote or one call away from a findable quote.

For consumers, all this work translates into real savings. In our most recent survey, consumer shopping for auto insurance through EverQuote saves an average of $610 a year, which we're thrilled with. That's a significant savings. We expect and are excited to deliver benefits to consumers across all our verticals by leveraging the breadth of our provider network, and we continue to focus on reducing friction, making the right personalized recommendations and increasing consumer choice through the insurance shopping journey.

Further, as we secure deeper integrations, we believe we can also help our providers maximize their results through the use of our real time and machine learning capabilities. These capabilities allow insurance providers in our marketplace to optimize their campaign bidding based on their find rates in near real time. During the quarter, we continued expanding the portfolio of carriers, using our machine learning and real time bidding campaigns to more efficiently reach prospective policyholders. The early results have been promising, with our carrier partners seeing a much higher LTV efficiency and stronger performance across their KPI. Our largest partner using these niche products is seeing a 52% increase in referrals from our marketplace at their desired ROI target.

These carriers are continuing to fund and grow their budget in our marketplace. We are confident continued expansion of our machine learning and real time bidding capabilities will allow our partners to efficiently grow their advertising spend with EverQuote, while achieving even better ROI for campaigns in our marketplace. Our average right [Phonetic] program has continued to expand its insurance offer coverage with our current partner, up from 12 states to 24 since our last call. We've succeeded in our efforts to expand the average right team, most recently adding a senior product manager with extensive experience in consumer facing mobile applications, and assigning additional resources to drive acquisition activities and audience growth.

Work is also under way on additional features that will facilitate in-app quoting and binding, while also enabling new user engagement features in the coming quarters and beyond. We're excited by the continued expansion of telematics based insurance programs in the industry, and EVER drives a unique position in helping users become safer drivers and connect let's say insurance products and discounts.

Finally, adding new verticals. We launched two new insurance verticals in our marketplace and are bullish on the long-term prospects for both, increasing our overall marketplace, diversity and [Indecipherable] As we are clearly seeing the benefits in our results, we plan to continue investing in both EverQuote and EverDrive consumer experiences in 2019. And we are focused on a greater consumer satisfaction, loyalty and lifetime value. We are also pleased with our ability to expand our team with talented and experienced hires during the quarter. These team members had a near-term impact on the business and we are looking forward to recruiting additional power to manage key initiatives in the quarters to come. In summary, we had a strong Q2 with solid execution, combined with positive insurance market trends and strong momentum into Q3, reaffirming our views as a business, TAM and EverQuote's future.

We're executing well on our growth levers, key initiatives and mission. We delivered positive adjusted EBITDA, balanced with strong growth in the quarter and year-to-date. We're confident in our long term model and continued progress toward profitability as the business scale. We're pleased with the progress we've made thus far in 2019 and we look forward to finishing this year strong, and setting the stage for continued growth in 2020.

Now, let's turn the call over to John.

John Wagner -- Chief Financial Officer

Thank you, Seth, and good afternoon, everyone. I'll start by discussing our financial results for the second quarter of 2019 and then provide third quarter 2019 guidance, and our increased guidance for the full year 2019. We're very pleased to report second quarter revenue of $55.7 million, up 35% year-over-year and above our revenue guidance provided by last quarter. Revenue in our auto insurance vertical increased to $49.8 million, reflecting an accelerated growth rate of 40% year-over-year. Revenue from our other verticals, which now includes health and renters in addition to home and life increased to $5.9 million.

In Q2, our auto insurance vertical benefited from strong demand from our carriers and from our success in delivering significantly more consumer traffic to our marketplace. Our traffic growth in autos reinforced the continued opportunity for growth across all insurance verticals, using our technology and data centric approach to consumer advertising. In our other verticals, which was comprised nearly entirely of home and life, we focused on variable marketing margin growth over revenue growth. As a result, we grew the VMM in our other verticals faster than our overall 38% VMM growth rate, and the change a VMM as a percentage of revenue that was nearly equal to that of the autos vertical.

This reflected improved unit economics attributed to reduced costs and improved revenue per quote request as compared to the prior year's quarter. Having the improved variable marketing margin, we began again to focus on revenue growth in our other verticals going into Q3. So far in Q3, revenue from our other verticals has grown at a rate more consistent with the growth rate of those verticals in Q1 2019, but also add an improved variable marketing margin.

Overall, our strong revenue growth in Q2 was driven by progress in attracting consumers to our insurance marketplace, coupled with stable to improve unit economics. Consumer quote requests increased an impressive 50% over the prior year period to $4.5 million, while the average cost per quote request declined 10%, reflecting efficiencies in consumer advertising. Throughout the quarter, carrier demand remains strong, as reflected in an increase in the average price per referral has helped to mitigate the overall reduction in revenue per quote request. Our 50% increase in quote request volume resulted in only a modest decrease in revenue per quote request of 10% year-over-year to $12.32.

With respect to our options in general, as we increase consumer traffic, we can sometimes see reductions in the number of referrals per quote request, since the supply of quote request can outpace provider coverage in our auctions. In addition, we also try to balance consumer traffic with provider demand to align pricing and optimize variable marketing margin dollars. Overall, our gains in consumer volume this quarter significantly outpace the reduction in monetization and resulted in a much higher variable marketing margin. We are pleased with the resiliency of our marketplace and that we significantly increase consumer volume, while maintaining strong unit economics and a lower cost per quote request.

In all verticals, we continue to target maximum VMM through a combination of traffic growth balanced with unit economics. Effectively, we seek to grow consumer traffic provided such growth does not drive up costs or drive down modernization and our auction to the point of incrementally lower variable marketing margin. VMM was $16.7 million for the quarter, an increase of 38% year-over-year from $12.1 million. As a percentage of revenue, VMM was 30%, up 3.5 points sequentially from Q1 2019, and an increase from 29.6% in Q2 2018.

Turning to our profitability. As Seth mentioned, we're very excited to report positive adjusted EBITDA for both the second quarter and first half of 2019. Adjusted EBITDA for the second quarter was $1.6 million, favorable to our guidance range due to our better than expected VMM performance and disciplined operating expense management. To achieve faster than anticipated in that greater scale, our positive adjusted EBITDA is consistent with our stated goal of growing the business through investments in operations, while also improving profitability over the long term.

Second quarter GAAP net loss was $2 million or a net loss of $0.08 per share based on approximately 25.6 million weighted average shares outstanding. Stock-based compensation excluded from adjusted EBITDA was $3.2 million, trending toward the high end of our previously stated expectation for full year 2019 stock-based compensation in the range of $11.5 million to $12.5 million.

We ended the quarter with $37.1 million in cash and cash equivalents, down slightly from Q1, 2019. Due in part to our improved profitability profile, operating cash flow for the quarter was nearly break even at a negative $0.4 million, and our ending working capital balance improved $1.5 million over Q1 2019. Overall, second quarter results exceeded our guidance on revenue, VMM and adjusted EBITDA. Our performance gives us confidence in our updated guidance, which reflects our belief that while we anticipate Q4 as a seasonally slower quarter compared to Q3, we will continue our strong performance for the balance of 2019.

Additionally, we are now targeting positive adjusted EBITDA for the full year 2019 and in future years. We expect our momentum from Q2 to carry over into Q3, which is typically a slightly stronger seasonal quarter. Reflecting our momentum in these seasonal trends, our Q3 2019 guidance is as follows. We expect revenue to be between $57 million and $59 million . We expect variable marketing margin to be between $17 million and $18 million. And we expect positive adjusted EBITDA to be between $1 million and $2 million.

Similarly, we anticipate a stronger full year 2019 and we are raising our guidance as follows. We expect revenue to be between $215 million and $219 million, an increase from our previous full year guidance of between $197 million and $203 million. We expect variable marketing margin to be between $62.5 million and $64.5 million, an increase from our previous full year guidance of between $55.5 million and $58.5 million. And we expect positive adjusted EBITDA up between $1 million and $2.5 million, an improvement from our previous range of a loss of between $3 million and $1 million.

In summary, we had an outstanding second quarter and we look forward to continuing our performance in the balance of 2019. We're excited about our growth in revenue and variable marketing margin, fueled by strong increases in consumer traffic. We're pleased to reflect these operating improvements in our increased full year guidance.

And with that, Seth and I look forward to answering your questions.

Questions and Answers:

Operator

[Operator Instructions] Your first question comes from Michael Graham with Canaccord. Your line is open.

Michael Graham -- Canaccord -- Analyst

Hey, guys. Thanks for the question and congrats on a solid quarter. I just wanted to ask one thing on EverDrive , which is do you see the opportunity to take sort of consumer based data like that where you can sort of drive better value for the consumer and spread that out across some of the other verticals? Is there a way to kind of take that concept and spread it out?

And then I just wanted to get a little more depth about how your new verticals are going, and sort of when you do think you'll start to see some more meaningful revenue from some of the new verticals you've announced last quarter?

Seth Birnbaum -- Chief Executive Officer

So maybe I'll take those. This is Seth, Michael, thanks a lot. I'll take those questions in reverse order. To your second question, we are very pleased that we launched the new verticals on time. The team did an excellent job executing that and we're actually generating albeit very modest revenue in those verticals. Obviously, as we make progress in the new verticals, we look forward to updating you on future calls and we'll do that

With regards to EverDrive, it's precisely why we're so excited about it, because we think it's a class of products that EverQuote can participate in where we're providing sort of risk insight and safety or help making consumers safer, at the same time, connecting them with providers who give them incremental discounts for safe behaviors. We think it's applicable to life insurance, to home insurance with things like smart devices. So again, over the long-term, we see it as a class of devices or applications that EverQuote can build, and doesn't just provide consumers with discounts on insurance, but actually helps make them safer and plug into the sort of proliferating set of devices that are going into cars and homes and connected cars, and your smartwatch. So there's a whole class of opportunity for us and EverDrive is obviously just the first case, really -- used case of that. So we're very bullish on the long-term opportunity for that.

Michael Graham -- Canaccord -- Analyst

Okay. Thanks for that.

Operator

Your next question comes from Ron Josey with JMP Securities. Your line is open.

Ron Josey -- JMP Securities -- Analyst

Great. Thanks for taking the question. John, just want to see if I can get some some additional insight. I think you talked about home and life in other verticals. In 2Q, growth decelerated quite a bit, but I think in your commentary you talked about growth coming back here to 1Q levels. Please help us to understand what happened 1Q -- sorry in 2Q that, that saw that dip? I think that'd the helpful. And then on quote request, just more insights around the visibility and sustainability of what you saw in 2Q, clearly a great quarter in terms of, EverQuote request growth. Just thinking about like longer term how you see that. Thank you.

John Wagner -- Chief Financial Officer

Sure. Thanks, Ron. So with regard to our other verticals, primarily home and life in the quarter, what we -- what the difference really there was in the quarter is that we were managing for variable marketing dollar growth within the quarter. This quarter we had the opportunity to see the margins within those other verticals get to the point where they were nearly at the same level as our autos vertical. So given the choice, we will always manage for variable marketing growth, and that's really fairly consistent it just happened that this quarter it rarely came through in VMD with just very modest growth in revenue.

What we -- what I said in the prepared remarks is that going into Q3 with that margin operating point operating at a very healthy level, we were able to trend toward growth and maximizing variable marketing dollars through growth. And what we have seen so far in this quarter is growth within those other verticals, very similar to what we saw in Q1. So we really think of Q2 as a time that we were able to make progress within variable marketing margin in those other verticals. And we're still very excited and very bullish about the growth coming out of those verticals.

With regard to kind of overall traffic growth, obviously a really great quarter this year, this quarter for traffic growth. We had mentioned on the call last time that we felt in 2019 that the majority of our growth was going to come from quote request growth. We continue to see that going forward. So we are continuing to project most of our growth as we model the business coming through quote request volume right through the end of the year.

Seth Birnbaum -- Chief Executive Officer

And Ron, just -- it's Seth. Just to give a little additional color, we saw a really strong performance from the teams obviously, the leadership that we added to the teams as well. We saw really great execution across the traffic teams for the quarter and obviously are bullish on that through the year. And it was compounded by the fact that consumer demand and the marketplace dynamics are favorable as well. So really just a great result. A lot of that work obviously was start to sort of set in Q1 with our priorities and team building, and it flowed through Q2.

Ron Josey -- JMP Securities -- Analyst

Thank you, Seth. Thank you, John.

John Wagner -- Chief Financial Officer

Thanks.

Operator

Your next question comes from Mayank Tandon with Needham and Company. Your line is open.

Kyle Peterson -- Needham and Company -- Analyst

Good evening. This is actually Kyle Peterson on for Mayank. Thanks for taking the question. Just want to start on kind of pricing, now you guys, the volume has obviously been very impressive, kind as stated, I mean, the revenue progress still a little below last year. Just want to see what would it take to get that kind of pop back maybe toward last year's levels? Is it signing on more partners, whether it'd be carriers and agents? Or is it just gaining more wallet share with existing partners, just wanted to see if you guys get any color on that?

Seth Birnbaum -- Chief Executive Officer

Sure, Kyle. Maybe I'll step through the gate and then Wag will bring us -- so John will bring us home on it. So at a very high level, remember, we operate the business through a variable marketing margin dollar. So if we can generate incremental consumer demand that drives up variable marketing dollars, we ought to do so, and teams will make those investments and our options will support that. Now, obviously, with the pace of consumer demand growth, we cannot outpace our provider coverage. And that's what we saw in Q2. And again, as long as we're generating incremental VMD we'll do that all day long. And that's what we saw in the quarter.

And John, maybe want to dig in on some of the auction dynamics.

John Wagner -- Chief Financial Officer

Sure. So we all can use revenue for quote request as kind of a proxy for pricing. But really, when you break down revenue per quote request, there are the two components that go into it. One is the price per referral. Since a quote request can have multiple referrals, each of those referrals is priced separately and that's -- is generally determined by the carriers and the price they bid in our auctions. The other component is the number of referrals per quote request. So of those two components, within the quarter, we did actually see the pricing component, the price per referral increased during the quarter. And that's really indicative of a strong demand coming from our carriers, especially.

And then again -- against the backdrop of 50% quote request volume, we were fairly pleased with the fact that revenue per quote request still stayed fairly stable in the phase of that kind of volume. Just to add, you know, going back to kind of previous years where revenue per quote request was higher, again we will always manage to maximum variable marketing dollars to the degree that we can. So we really provide things like quote request, cost per quote request, revenue per quote request as kind of a way to be able to speak about the business and give insight into the business. But we're really not managing for those as a particular outcome. And I say -- I would think that to get back to those levels, we probably would see a combination of our coverage side of our marketplace increasing and generally that's what we managed the business in terms of supply and demand. We grow both volume in terms of consumer traffic and then we also grow coverage in terms of our distribution, our carriers and our agents. And so we try to do those in tandem, but at times, one more outgrow the other. And if that happens, provided that we are maximizing variable marketing dollars, we welcome that.

Seth Birnbaum -- Chief Executive Officer

We sure do. I mean, one of the ways I think about it, Kyle, is you think about it as not just share, but the gas in the tank. So we can build out provider coverage and provider budgets against that growth in consumer demand. So really a great leading indicator.

Kyle Peterson -- Needham and Company -- Analyst

All right. That's helpful color. And then just one follow up for me. I know, you guys have talked about the in-bound calls, launch of that. And it seems like it's been positive so far. I just want to see if you guys could gives any more color, update in just kind of how it's improving conversion rates or reaching a little bit different cohort to customers, or just any color you can provide be helpful.

Seth Birnbaum -- Chief Executive Officer

Yes. So I mean, I think two levels. One, all right, it definitely reaches a set of consumers who may not even originate online beyond they want to click a phone number on a mobile workflow or they want to get connected with an agent on a website. So we're really sort of bullish on it, that it covers a broader swath of consumers or a different consumer demographic.

The conversion rates on inbound calls are very good, across the spectrum. But it is still modest. Now, while it's modest, it did grow a significant amount in the quarter. But again, it's still a very modest amount of our overall quote request volume. We do expect it to grow over 2019 and in the years out, and we see a ton of opportunity to grow that inbound calls program.

Kyle Peterson -- Needham and Company -- Analyst

All right. That's helpful. Thanks, guys. Nice quarter.

John Wagner -- Chief Financial Officer

Thank you, Kyle. .

Operator

Your next question comes from Doug Anmuth with J.P. Morgan. Your line is open.

Dae Lee -- J.P. Morgan -- Analyst

Hey, this is Dae Lee on for Doug. Thanks for taking our questions, and congrats on the quarter. So just want to talk about automotive vertical a real quick. So you saw a really strong acceleration there, and you talked about our favorable market conditions there. Could you talk about like what's happening there versus expectations going into 2Q, and if those conditions are sustainable? And then as a follow up, you talked about the majority of your customers not flowing through partial integration, but could you talk about how user experience has changed prior from before, and how discussions are going in terms of getting a more full integration?

Seth Birnbaum -- Chief Executive Officer

Sure. So with regards to the automotive vertical, market conditions, the carriers and providers in general the agents are having very good obviously underwriting profitability, or that's our view of the marketplace. There's demand for growth. I mean, from my perspective again or from our perspective, we'd expect that to continue, right. They're well priced. They're well positioned for growth and providers are using data and technology are really making a lot of progress in momentum, especially with EverQuote doing sourcing the personalized referrals. Consumers has given them a lot of obviously fuel for growth. And so we're excited about that. And I'd expect that to continue that. That sort of market condition can persist in the auto insurance vertical for years and so. So obviously we're bullish on that.

With regards to the partial integration, I think we reported, we did 11 sort of new partial and one deeper integration. And obviously today as we do those, we do see typically the conversion rate for consumers increase. When a consumer purchases a policy through the marketplace, that typically results in higher customer satisfaction. And so it's a virtuous cycle for the consumers, as we go deeper down these integrations, you'll actually get more bound policies, higher consumer satisfaction. So that's a powerful lever for consumers. At the same time the performance rises for providers and for EverQuote. So it's sort of a virtuous cycle all the way around. But that's the steady progress we've made. The other obvious sort of extension or advancing consumer experience is adding the new verticals, right. So having more product options in the marketplace improves consumer experience when they visit everquote.com, so we're excited about that as well.

John Wagner -- Chief Financial Officer

And then, Dae, I would just add that going back to your kind of automotive question. We're seeing a number of things that are very strong within the quarter and within the year, and they've generally been an increasing trend. We've seen strong carrier demand, we've seen really good traffic performance and we've really reflected all of these within our guidance. So Q3 is seasonally a stronger quarter, but if you look at what we've guided to, it is a -- it is kind of a momentum guide in terms of both a stronger seasonal quarter, but some really nice trends in strength within auto coming through in the guide book Q3, as well as for the full year.

Dae Lee -- J.P. Morgan -- Analyst

Great. Thank you.

Operator

Your next question comes from Ralph Schackart with William Blair. Your line is open.

Ralph Schackart -- William Blair -- Analyst

Good afternoon. Two questions, if I could. First, just looking at the quarter and the guide, it looks like you beat the quarter at the midpoint by about $5 million, raised the outlook by roughly $17 million or so at the midpoint. Just curious what's implied in the stronger outlook, and there's any contribution from new verticals that are contemplated?

And then Seth, on the call you talked about improvements in consumer conversion rates, getting close to that one click buying to book quote and lowering friction. Just curious, what are the primary factors you're seeing are achieving to drive those improvements and conversion rates? And was there anything significant in the quarter that you'd call out driving the conversion rate or just a combination of factors come together? Thank you.

John Wagner -- Chief Financial Officer

So, Ralph, I'll comment first on the guidance. Again at the -- with regard to both Q3 and the full year, the full year we've raised it to growth at 33%, revenue growth at the midpoint for the quarter 39% revenue growth at the midpoint. So what we are really reflecting is kind of this momentum that has been a building pattern through this -- through the year. In terms of the other verticals and specifically the new aspects of the other verticals there, their contribution that's factored in as generally relatively modest.

Remember, we -- we're very pleased to launch the verticals. We generally will test into the verticals. We'll will develop knowledge about the traffic pattern, about distribution. So for the balance of the year, the contribution there from the brand new verticals is relatively modest in what we've factored.

Seth Birnbaum -- Chief Executive Officer

Ralph, in terms of your question that the conversion rate was a combination of multiple factors, and sort of two that are good to highlight. Obviously, progress with these partial integrations or these integrations in general, improve consumer conversion rate through the funnels, so that was a contributing factor. Another one is just the continuous AB testing that we do to improve the funnel experience for consumers to increase conversion rate, not only on our website, but downstream with our provider partners also yielded some benefits in the quarter. So again, it's just -- it's a combination of factors, from obviously traffic performance as well was strong.

The other sort of note I think is -- valuable takeaway is, now over two thirds of our referrals are actually has some form of partial integration, so we have more than 10 smaller partners who are fully integrated to either a click to quote or a call to quote. So we're making steady progress with our provider partners against that goal of getting one click or one call away from a quote for all consumers or for all referrals. So really good progress in the quarter on that, but it is a steady march.

Ralph Schackart -- William Blair -- Analyst

Great. Thanks, Seth. Thanks, John.

John Wagner -- Chief Financial Officer

Thanks, Ralph.

Operator

Your next question comes from Jed Kelly with Oppenheimer. Your line is open.

Jed Kelly -- Oppenheimer -- Analyst

Great. Thanks for taking my question. A couple, if I may. Do you have any sense on how much VMM uplift you're seeing from repeat customers? And then my second question is just around the accelerated agent opportunity. Can you give us a sense on how many agents are participating versus the total number of individual agents buying [Indecipherable] platform?

Seth Birnbaum -- Chief Executive Officer

So John, you want to take the second question, and I'll take the first.

John Wagner -- Chief Financial Officer

Sure. So -- I mean, in terms of how much VMM is from visits, we don't break out, obviously, through all the different visits. One of the things, Jed, that I was most enthusiastic about in the quarter, I mentioned on the call a number of times beyond return visits is successes across many of our traffic sources with some of our machine learning algorithms and specifically the proprietary sort of data and technology that we've applied to consumer acquisition. So we've seen steady uplift, obviously from return visits historically. But some of the newer up lift and expansion in VMM has a contributing factor to some of these machine learning and data technology tools that we've applied to traffic that we're seeing now consistently work.

So we're going to continue to make investments, not only in consumer experience to increase return visits because obviously high margin arrivals, but also in data sciences to increase these machine learning tools, because we're really seeing a steady uplift in contribution from them. So multiple factors contributing to expansion of variable marketing margin in the quarter.

Seth Birnbaum -- Chief Executive Officer

And so, Jed, with regard to the accelerated growth program, the program that we launched a couple of quarters ago, that really focuses on our agents with kind of larger ability to contribute and take both quote requests, referrals, as well as expand coverage for us. So really the program is focused on the agents that have multiple producers that are able to take large swaths of geography. And for that, they get a higher level of service, they get certain discounts that are made available to them. And these are aimed at larger agents within our agent network. That program, we're very pleased with the results so far. We have been expanding it fairly aggressively. It's now making up a pretty good chunk of our agent revenue, because these are often some of our largest producers on the agent side of the business. So still fairly early days, but the number of agents participating is right up in the early triple digits there.

John Wagner -- Chief Financial Officer

Yes. We see now over 30% of our agency revenue is coming from the accelerated growth program. So really very successful. It gives the agents more of a dynamic environment similar to what the carrier providers enter in through the enterprise side of the business. And so it gives them more flexibility.

Jed Kelly -- Oppenheimer -- Analyst

Thank you.

Operator

Your next question comes from Aaron Kessler with Raymond James. Your line is open.

Aaron Kessler -- Raymond James -- Analyst

Great. Thanks, guys. A couple of questions. First,just a couple of quarters ago, we talked about kind of changes maybe in traffic sources, as well as kind of a change in creative expansion to get an update there. Then on the healthcare side, if you can just talk about maybe some of the competition, you would expect to see in the market, as well as how we should expect timing over the next maybe one to two years as that product develops? Thank you.

Seth Birnbaum -- Chief Executive Officer

Sure. Creative rotation process continues to succeed. Obviously, becoming sort of my view is even more robust. And again, you just can see the results in the execution by the traffic team and the resulting consumer volume growth with that sort of concomitant reduction in cost per quote request. So really great leverage coming to the marketplace, and that's people, it's technology, it's the marketing process, it is that creative processes one of the elements that's contributing to that success. So it's just a great ask.

With regards to healthcare, obviously we're extremely bullish on that over the next year or two. And we don't break it out, but from my perspective, I think it can grow very successfully and we are -- we will update you as we make progress through the vertical.

Aaron Kessler -- Raymond James -- Analyst

Great. Thank you.

Operator

There are no further questions at this time. I will now turn the call back over to Seth for closing remarks.

Seth Birnbaum -- Chief Executive Officer

I just wanted to thank everybody for joining us. Obviously, I'm very excited about the quarter and the year. And look forward to our next call. Thank you, everyone.

Operator

[Operator Closing Remarks]

Duration: 45 minutes

Call participants:

Brinlea Johnson -- Investor Relations

Seth Birnbaum -- Chief Executive Officer

John Wagner -- Chief Financial Officer

Michael Graham -- Canaccord -- Analyst

Ron Josey -- JMP Securities -- Analyst

Kyle Peterson -- Needham and Company -- Analyst

Dae Lee -- J.P. Morgan -- Analyst

Ralph Schackart -- William Blair -- Analyst

Jed Kelly -- Oppenheimer -- Analyst

Aaron Kessler -- Raymond James -- Analyst

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