KUALA LUMPUR, Malaysia, Aug. 19, 2024 /PRNewswire/ -- EVENTXPO 2024 officially kicks off today at the Kuala Lumpur Convention Centre, marking the start of a groundbreaking three-day event that is set to redefine the business events industry. As the premier platform for innovation, knowledge exchange, and networking, this year's expo promises to be more than just an exhibition—it's a gateway to transforming your business. A key highlight of the expo is the Pocket Talk Series, where industry experts will share insights that are crucial for anyone involved in the events industry.

KEY HIGHLIGHTS:

Gracing Ceremony:
Join us on 19 August at 11:00 AM for the Gracing Ceremony, graced by YB Dato' Sri Reezal Merican Naina Merican, Chairman of MATRADE. This will be followed by a significant MoU signing between MACEOS, AFECA, and MyCEB, witnessed by the Chairman of MATRADE.

Exhibition Showcase:

Explore a dynamic exhibition featuring top industry names such as Berjaya Hotel & Resorts, Kind Malaysia, R.E. Rogers, Sime Darby, Intercontinental, SPICE Penang, PICO, United Nations Children Fund, and participation from Sabah and Sarawak.

Interactive Experiences
Hands-on opportunities with the latest event innovations.

The Pocket Talk Series: Learn from the Best
At the heart of EVENTXPO 2024 is the Pocket Talk Series, a lineup of short, impactful sessions designed to provide attendees with actionable insights across a spectrum of relevant topics:

• "Technology is Useless!" By Kevin Ng, Head of Commercial, JUBLIA
  Date: 19th August 2024 | Time: 2:00 PM
  Kevin Ng challenges the status quo, exploring the limitations of technology in the events industry and how to leverage it effectively.

• "What's Your Event Worth? Linking Events to Revenue" By Will Kataria, CVENT
  Date: 19th August 2024 | Time: 2:30 PM
  Discover how to quantify the success of your events and directly link them to revenue growth.

• "Designing Impact: The Art of Booth Planning" By Vivian Leaw, PICO International
  Date: 20th August 2024 | Time: 11:00 AM
  Learn the secrets of booth design that not only attract but also engage and convert visitors.

• "Custom vs Modular Booths: Tailoring Your Perfect Exhibition Space" By Catherine Neo and Jim Tham, INNOGEN
  Date: 20th August 2024 | Time: 11:30 AM
  Explore the pros and cons of custom and modular booths to find the perfect fit for your brand.

• "Cyber Attack x Hacker: Impact on Business Events Industry" By Siraj Jalil, Malaysia Cyber Consumer Association
  Date: 20th August 2024 | Time: 2:00 PM
  Delve into the world of cybersecurity and learn about the potential threats facing the business events industry.