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Events.com Acquires Iconic La Jolla Concours d'Elegance

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Landmark Automotive Event to Continue Under Local Leadership, Guided by La Jolla Historical Society to Propel Growth and Legacy

LA JOLLA, Calif., April 17, 2025 /PRNewswire/ -- Events.com, a global leader powering the experience economy through event discovery, management, sponsorship, and AI-driven insights., announced today that is has acquired the La Jolla Concours d'Elegance, one of the most exciting automotive showcases and lifestyle events in the industry. This marks a new chapter for the beloved multi-day event, which has grown into one of the most prestigious automotive experiences in the world.

La Jolla Concours d’Elegance
La Jolla Concours d’Elegance

Events.com and the La Jolla Historical Society, both based on Prospect Street in La Jolla, California, are proud neighbors with a shared dedication to the longstanding mission and vision of the La Jolla Concours d'Elegance. United by a commitment to the community, both organizations work together to ensure the event continues to benefit and enrich La Jolla for years to come. The La Jolla Concours d'Elegance will now have access to enhanced infrastructure and operational support, including streamlined ticketing, sponsorship, and marketing tools, improved digital engagement, and optimized operations. As the event continues to scale, Events.com's platform will make it easier than ever for attendees, sponsors, and partners to connect with the La Jolla Concours d'Elegance—ensuring a smoother experience and laying the groundwork for long-term growth.

"The La Jolla Concours d'Elegance is a truly iconic event in the automotive world, and we are honored to help power its next chapter," said Mitch Thrower, 31-year La Jolla resident, CEO, Chairman, and Co-Founder of Events.com. "After 19 years of visionary leadership by Co-Chairs Michael Dorvillier and Robert Kerner, and the tireless efforts of the dedicated volunteer committee, the La Jolla Concours d'Elegance has become a world-class event. We're committed to carrying this legacy forward—growing its impact, making every visit memorable, and keeping it a vital part of La Jolla for years to come."

The La Jolla Historical Society, which has long stewarded the event, will continue to play a key guiding role and will remain the primary charitable beneficiary. The event's dedicated volunteer committee and Co-Chairs Michael Dorvillier and Robert Kerner will remain in place, maintaining the passion, authenticity, and quality that have defined the La Jolla Concours d'Elegance since its inception. Proceeds from the La Jolla Concours d'Elegance to date have enabled the La Jolla Historical Society to expand its service to the community through its free exhibitions and public programs, deepening the connection between the event and the local community.