Europe needs new dream to revive fortunes: Lamy

World Trade Organization (WTO) Director-General Pascal Lamy arrives for a session of the Trade Negotiation Committee in Geneva July 22, 2013. REUTERS/Denis Balibouse · Reuters

By Paul Taylor

PARIS (Reuters) - If European policy elites could choose the next head of the EU's executive, Pascal Lamy, the Frenchman who stepped down as head of the World Trade Organisation in July, would be near the top of most people's list.

Lamy, 66, was chief-of-staff to Jacques Delors, the Commission president who pulled Europe out of the doldrums in the 1980s by tearing down internal barriers to create a single market and paving the way for the euro single currency.

Now he says the European Union needs a new dream to revive its sagging fortunes, based on modernizing its "social market" model of tempering economic forces with social protection to keep it sustainable.

That's why he probably won't get the job.

Lamy is not a candidate and says he will support Socialist European Parliament President Martin Schulz for the role, but he makes no secret of his readiness to "serve Europe" again if the opportunity arises.

"I am in agreement with 95 percent of social democrats in Europe. The trouble is the other five percent all live in my country," he joked at the annual conference of the Friends of Europe think-tank in Brussels, where he was guest of honor.

Four years of financial and economic crisis have shattered public confidence in the EU, and the moderate socialist is a bogeyman to many on the left in France, where he is associated with "ultra-liberal" free-trade policies.

Eurosceptical parties are expected to make unprecedented gains in European Parliament elections next May and Lamy's federalist vision of Europe is at odds with the Zeitgeist.

He says EU governments deliberately weakened the European Commission during the euro zone debt crisis by taking decision-making out of its hands but leaving it to enforce austerity policies made elsewhere.

As a result, citizens are confused about who is responsible for what in Europe and "Brussels" takes the blame.

Noting that support for Europe has historically ebbed and flowed with the economic cycle and is now at low tide, Lamy argues that the EU needs a new narrative reconciling economic efficiency with social progress.

"When the cake is getting bigger, people are less reluctant to share it. When it stops growing, there's a sense of crisis amplified by the fact that Europe was long sold to citizens as a protection against a menacing outside world," he told Reuters in an interview.

"Now we have to reformulate the European project," he said.

EUROPEAN IDENTITY

The "never again" spirit that inspired the EU's founders to pool their coal and steel industries in a common market on the ruins of World War Two no longer resonates with today's Europeans, most of whom have never experienced armed conflict.