Europe: The Cannabis Industry's Next Emerging Market -- CFN Media

Seattle, Washington--(Newsfile Corp. - September 19, 2019) - CFN Media Group ("CFN Media"), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article covering XPhyto Therapeutics Corp. (CSE: XPHY) (FSE: 4XT) and the massive growth potential in the European market.

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The global cannabis industry is projected to reach $66.3 billion by 2025, according to Grand View Research, representing a 23.9 percent compound annual growth rate. While North America has become a market leader, European markets are quickly catching up with their own liberalized laws. The market for health and wellness products, such as cannabidiol (CBD) and medical cannabis, is already established with public healthcare coverage in many countries.

Let's take a closer look at Europe's massive growth potential and companies that are operating in the region, including XPhyto Therapeutics Corp. (CSE: XPHY) (FSE: 4XT), which is focused on medical cannabis in emerging European markets.

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Europe's Massive Potential

Europe could become the world's largest legal cannabis market over the next five years with double the population of North America. Six countries have already introduced cannabis legislation covering the growth, sale or consumption of cannabis. Germany, Italy, France, Spain, the UK and the Netherlands are all focused on introducing or expanding medical cannabis programs, which could open the door to a €2.3 trillion healthcare market.

More than €500 million has been invested into Europe's cannabis industry through February 2019 and Prohibition Partners estimates that the market could be worth €123 billion by 2028. Insurance companies in Israel, Germany, Denmark and Italy are already covering medical cannabis prescriptions and these coverages could become a basic requirement for any public healthcare policy in the future, especially as the number of supported conditions grows.

Europe could also become a leader in the research and development of cannabinoid medications. With supportive laws at a federal and regional level, Europe is better equipped to study cannabis than the United States, where the DEA and FDA have hampered research efforts. Public healthcare coverage could also lead to a much larger medical cannabis market than North America where prescriptions must be paid out-of-pocket.