An ETF Area That's Worth Your Attention for 2021

The coronavirus outbreak continues being a serious concern. The world’s largest economy saw record numbers of new coronavirus infections and deaths ever witnessed in a single day on Dec 16, along with the highest number of Covid-19 hospitalizations witnessed since the outbreak of the pandemic, per a CNN report. Going by the COVID Tracking Project, more than 247,000 new coronavirus cases were recorded and more than 113,000 Americans were hospitalized with the virus on Dec 16. Also, the nation witnessed more than 3,600 deaths (according to a CNN report).

Meanwhile, despite the beginning of Pfizer Inc. (PFE) and BioNTech SE’s (BNTX) vaccine distribution in the United States, people fear another round of lockdowns and tighter social-distancing measures considering the aggravating coronavirus outbreak. In fact, experts have said that the vaccine impact will be observable from well into 2021, per the sources.

In the current scenario, the rising work-from-home and online-shopping trend, increasing digital payments, growing video streaming and soaring video game sales have gained huge popularity and become the ‘new normal’ trends. With the new trends making way, Internet will continue being a major requirement in daily lives. Against this backdrop, let’s look at the factors that make internet ETFs a potential investment area for the market participants.

Digital Dependency to Remain

The pandemic has provided a push to the e-commerce industry, as people continue to prefer staying indoors and shopping online for all essentials, especially food items. Keeping up with the digitization trend, the upcoming U.S. holiday season is anticipated to see a significant surge in online sales.

Going by research and advisory firm, Forrester, U.S. online holiday sales are expected to hit $173 billion this year, suggesting growth of 24% year over year from $139 million. Per the latest data from National Retail Federation (“NRF”), an estimated 186.4 million Americans shopped in-store and online during the Thanksgiving weekend (from Thanksgiving through Cyber Monday). The figure was higher than the 165.8 million in 2018, but down from last year’s 189.6 million. Online-only shoppers jumped 44% during the weekend to 95.7 million. Black Friday and Saturday also witnessed impressive growth in online activity. The number of online Black Friday shoppers passed the 100 million mark (for the first time), up 8% from last year. The number of online Saturday shoppers also climbed 17% year over year.