Marina Andriichenko, founder of Bridal Breeze wedding boutique in SF, shares some helpful tips to guarantee success at your bridal boutique.
San Francisco, May 09, 2022 (GLOBE NEWSWIRE) -- If you have a passion for fashion, your fingers on the pulse of the hottest new trends, and a love of helping women look and feel amazing, then starting a bridal boutique could put all of your talents to use. But, it’s not all whimsy and dress-up. Bridal boutique owners get to assist brides in discovering the perfect dress for their big day, and they may use their fashion sense and creativity to share new designs and ideas with upcoming brides and their bridal parties. One of the perks of owning a wedding boutique is witnessing the moment when a bride finds the ideal gown. Marina Andriichenko, the owner of Bridal Breeze shares insights to guarantee success at your bridal boutique. Having started her bridal boutique from scratch, she knows just how challenging and rewarding it can be. Here are her 5 biggest tips:
Marina Andriichenko, Founder of Bridal Breeze
1. Define What Sets You Apart
The key to a successful and profitable bridal boutique is to create a unique experience and environment. Most cities will have numerous bridal shops, so you need to set yourself apart. A great way to do this is by the experience and selection of wedding dresses that you offer.
Do market research to determine what is missing in your area. In Marina’s case, she discovered that the San Francisco area lacked a selection of high-quality designer wedding dresses under $4,000. So, she found top-notch bridal designers from Europe that weren’t offered in the U.S.A, making her selection affordable and unique.
2. Don’t Spend Too Much Before You Open
This is a mistake that many entrepreneurs in various industries make. For example, when you’re opening a bridal boutique, the worst thing you can do is spend a ton of money on your retail space, decorations, furnishings, and wedding dress inventory. Don’t get us wrong, you need these things, but you shouldn’t go overboard in the beginning.
Instead, open your bridal boutique without spending exorbitant amounts of money. Why? Well, in the beginning, you won’t know how busy you will be, and you won’t know what style of wedding dresses will be popular. If you buy 100 wedding gowns, and the brides don’t like them, you have just wasted a lot of money and possibly your opportunity to thrive.
We suggest that you open your bridal boutique with 20 - 30 wedding dress styles in various silhouettes and details. And make it cozy, pretty, and comfortable without spending a fortune.