Is equity crowdfunding the right financing option for your business? Accessing capital is vital for almost all early-stage businesses and SMEs. Whether funding comes from a bank, venture capital firm, angel investor, or an obnoxiously wealthy uncle, most businesses will have to access capital at a number of stages in their development in order to keep growing and scale to new markets. The issue in the region is that banks aren’t lending to SMEs, angel investing and venture capital are still maturing, and most of us don’t have an obnoxiously wealthy uncle.
So where does that leave you, an entrepreneur, who is about to try and find funding for your growing business? Equity crowdfunding is a financing model that is disrupting the way businesses secure financing. As the name suggests, it allows businesses to raise capital on a web-based platform from “the crowd,” in exchange for equity. Here’s why you should consider equity crowdfunding the next time you go to raise funds:
1. Efficiency. By bringing the capitalisation process online and allowing pretty much anyone to invest, equity crowdfunding makes raising capital far more efficient than more conventional sources. Instead of having 50 meetings with 50 potential investors, you can have one meeting with 10,000.
2. Your customers can buy into your success. Equity crowdfunding’s democratisation of the private equity investment process allows businesses to get their fans and customers to buy into the company, to share in its success, and thus cement their loyalty to the brand.
3. Campaigns are great for marketing and PR. Equity crowdfunding campaigns are a great way to get exposure for your business, both in the media and among visitors to the platform.
4. Brand ambassadors. Once an investor buys equity in your company, they are going to want it to succeed. By building a wide base of investors through equity crowdfunding, you can create an army of brand ambassadors, who will spread the word about your business, help you make strategic connections, and perhaps provide you with follow-on funding later on down the road.
5. Cash flow concerns. Unlike loans, which require regular interest payments that can sap a business’ resources, equity investments won’t affect your cash flow.
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Six Keys To A Successful Campaign
Once you’ve decided that equity crowdfunding is the financing route for you, there are a number of things to consider to ensure a successful campaign.
1. Start early. Get the process underway well before you’ll actually require the funds. We at Eureeca recommend around six months.