When I agree to help a CEO with his company, the first steps I take are to meet individually with him, his executives, and his board to get an unbiased picture of the situation. Then I make sure we’re in agreement on the goals of the project. Only then do I even begin the process of formulating an assessment.
In most cases I also have to speak with customers and analysts to get a completely objective picture.
I would hope it’s obvious that nobody can possibly make any reasonably intelligent recommendations without first understanding all the in's and out's of what’s going on at the company. And trust me, when people and markets are involved, that can get pretty complicated.
It’s the same thing with individuals, small businesses, and startups. Everyone is unique. Every situation is unique. Every business is unique. That’s why generic advice – whether it’s life advice, career advice, or business advice – never works.
The truth is, nobody can tell you what you need to do or do differently to be happy or successful today, tomorrow or next year without first knowing as much about you and your situation as you know. That’s why it’s something you have to do yourself. You can’t delegate it or outsource it.
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Let me say it a different way so it’s crystal clear: There simply is no canned advice that will have any significant impact on your future. You have to figure it out for yourself. The good news is once you learn how to do that, it just becomes a reality check you perform from time to time to see if you’re on the right track.
You won’t believe how easy it is. Here’s how to envision and realize a bright future:
Look in the mirror.
The first step is to look in the mirror. No, not a real mirror. It’s a metaphor. Take some time alone, sit quietly, and think about where you are in your life, how things are going, and where you’re heading. Actually, don’t just think about it. Try to get past your thoughts. Go deeper. What you really want to know is how you feel about it.
If you have trouble doing that, look at it this way. It’s like having a conversation or a meeting with yourself. You start with a topic you want to discuss, so to speak. Ask yourself a few pointed questions and answer honestly. What are your goals? Are you making progress? Is it working out for you? Does it feel like you’re on the right track?
Consider your goals.
If your gut says, yeah, you’re in a good place, then you’re good. If not, then you want to start at the top and question your goals and priorities. If your goals don’t feel right then you need to rethink them. If your goals do feel right but you’re just not getting there, then you need to rethink how you’re going about achieving them – what’s working and what isn’t – and so on.