TORONTO, ONTARIO--(Marketwired - Jul 10, 2014) - Engagement Labs (TSX VENTURE:EL), the social media performance measurement provider and Netvibes, the leader in dashboard intelligence, today announced a commercial partnership to offer Engagement Labs' unique social media metrics in Netvibes' Premium dashboard. evalue™ analytics real-time intelligent data is now available to Netvibes' clients through a data bundle created specifically for competitive analysis and offered with a 30-day free trial. It will provide real-time conversation monitoring, measure social media performance and help brands benchmark their presence on Facebook, Twitter, and YouTube.
Commenting on the partnership, Paul Allard, President & CEO of Engagement Labs, said: "In a click and without leaving their custom dashboard, Netvibes' corporate users now have the possibility to efficiently measure the ROI of their social media marketing campaigns by simply integrating our competitive analysis data bundle - powered by evalue™ analytics. Using this data bundle will measure engagement, impact and reach to provide clients with the most powerful social media benchmarking tool, extremely flexible and intelligent dashboard."
"The combination of Netvibes' customized dashboards and reporting tools with the intelligent data on demand capabilities offered through evalue™ analytics will provide our clients with a broader set of metrics to evaluate their brand's social performance, boost engagement and increase sales," explained Netvibes' President & CEO, Freddy Mini. "With this new addition to our dashboard, users will be able to listen even more effectively, learn more, and react even faster, using real-time information to optimize all their social interactions."
Engagement Labs and Netvibes have several critical-to-success attributes in common. They offer in-depth insights and real-time measurement for everything that relates to your brand or business, and constantly thrive to develop new products and features to enhance user experience. Both companies understand the power of social in reaching and engaging an intended community and they believe that state-of-the-art measurement is key to the growth of any business.
While the concept of social media monitoring and measurement is familiar to many brand managers and social media teams, effective implementation of an optimized social engagement strategy is another story. Using a customized social intelligence dashboard will provide unique metrics that will help organizations to obtain a clear picture of the global situation through various data streams that can be viewed in a simple and effective manner.