In This Article:
SINGAPORE, March 27, 2025 (GLOBE NEWSWIRE) -- EngageLab, a subsidiary of Aurora Mobile (NASDAQ: JG), is a world-leading omnichannel customer engagement platform. EngageLab leverages cutting-edge technology and robust infrastructure to provide businesses with seamless, efficient, and personalized communication solutions. With a strong focus on empowering Customer Communication Platforms (CCMs), EngageLab offers a tailored messaging solution that enhances customer interactions, optimizes workflows, and drives higher conversion rates.
Customer communication platforms are critical in helping businesses manage customer engagement across multiple touchpoints. However, these platforms require robust messaging infrastructure to ensure seamless communication and maximize engagement. EngageLab’s advanced solutions are designed to meet these needs, offering unparalleled capabilities that empower customer communication platforms to deliver exceptional user value.
SendCloud and SaleSmartly: A Case Study in Collaboration
As a key component of EngageLab’s ecosystem, SendCloud, another subsidiary of Aurora Mobile, recently partnered with SaleSmartly, a leading customer communication platform, to enhance its email marketing capabilities. This partnership exemplifies how EngageLab’s solutions can empower sales platforms to achieve their goals.
Highlights of the Collaboration:
1. Improved Email Deliverability:
Currently, SaleSmartly sends users an average of 400,000 triggered notification emails per month through SendCloud. With a 96% email delivery rate, these emails achieve an open rate of over 20%, making email one of the most important channels for customer engagement.
2. Real-Time Email Analytics:
SaleSmartly is accessible to detailed analytics, including open rates, click-through rates, and conversion metrics, enabling data-driven decision-making.
3. Seamless API Integration:
SendCloud’s email services are integrated into SaleSmartly’s platform via API, providing a smooth user experience and simplifying email campaign management.
EngageLab: The Ideal Partner for Customer Communication Platforms
1. Omni-Channel Engagement:
EngageLab provides enterprises with an all-in-one highly integrated platform that covers a full range of functions, covering multiple customer interaction channels, including Email, AppPush, WebPush, One-Time Password (OTP), SMS, and WhatsApp. A unified API enables seamless integration, reducing development time and simplifying operations, ensuring platforms can communicate with customers through their preferred channels.