My colleague, Dan Morris, CPA, recently asked Barry Melancon, president and CEO of the American Institute of Certified Public Accountants, what kept him up at night. He replied, “My biggest worry is the relevancy of our core products.”
In that case, The End of Accounting, by Professor Baruch Lev and Feng Gu, should contribute many sleepless nights to the entire accounting profession.
More Rules, Less Innovation
A lot of rules have been added since the Venetian monk Luca Pacioli published the first accounting textbook, Summa de arithmetica, geometrica, proportioni et proportionalita, in 1494, introducing double-entry bookkeeping. It was a creation for future accountants that was as big as the invention of zero for mathematicians.
Unfortunately, one could also make the argument that it was the last revolutionary idea to come from the accounting profession.
The balance sheet dates from 1868; the income statement from before World War II. Generally accepted accounting principles (GAAP) fits an industrial enterprise, not an intellectual one.
Despite that fact that, according to The World Bank, 80% of the developed world’s wealth resides in human capital, you will look in vain to find it in the traditional GAAP financial statements. Increasingly, these statements are being referred to as the “three blind mice.”
Part One: Relevance Lost
Enter Lev’s and Gu’s book, The End of Accounting. It’s divided into four parts: 1) Relevance Lost; 2) Why is Relevance Lost?; 3) So, What’s to Be Done?; and 4) Implementation.
Like a Consumer Reports evaluation, they provide an unsatisfactory report:
Based on a comprehensive, large-sample empirical analysis, spanning the past half century, we document a fast and continuous deterioration in the usefulness and relevance of financial information to investors' decisions. The pace of this usefulness deterioration has accelerated in the past two decades. Our analysis indicates that today's financial reports provide a trifling 5-6 percent of the information relevant to, and used by, investors.
One amusing illustration they use in the book is to compare United States Steel Corporation’s 1902 and 2012 financial statements. The former is 40 pages; the latter is 174 pages. Yet they focus on the same information. Uniformity has lead to less experimentation and innovation as the world moved from an industrial/service economy to a knowledge economy.
Another indictment that what the accounting profession is peddling is the Edsel of our day, proforma (non-GAAP) earnings disclosures have doubled from 2003 to 2013, and now are over 40%. As The Economist stated:
The real Enron scandal is that so much of what Enron did conformed with GAAP.
How much of stock prices are attributable to earnings and book values? It was roughly 80-90% in the 1950-1960s, the authors say it’s 50% today.
Part Two: Why Is the Relevance Lost?
The authors document three major reasons for why accounting reports have lost relevance:
The inexplicable treatment of intangible assets—the dominant creators of corporate value. Intellectual capital—such as brand development, human capital, R&D, etc., are all expensed by current accounting standards.
Accounting isn’t about facts anymore but more and more about manager’s subjective judgments, estimates, and projections.
Unrecorded business events increasingly affect corporate value (competitor moves, regulatory changes, restructurings, alliances, etc.).
Just one example, the prevalence of Mark-to-Market rules is a clear case of asking GAAP to do something it is constitutionally incapable of doing—project value into the future, because accounting is not a theory, it’s an identity equation. GAAP can only record value once a transaction has taken place.
This is why the “goodwill” of a business is booked after is has been sold. It is why our late colleague, Paul O’Byrne, FCA, used to say that goodwill is the name accountants give to their ignorance.
Warren Buffett remarked, “This is not marked-to-market, rather marked-to-myth.” As the authors point out, Enron was marking-to-market 30-year gas contracts in which they were the main market-maker.
Much of this is due to the Financial Accounting Standard Board’s obsession with the “Balance sheet approach,” adopted in the 1980s, with the prime objective to value assets and liabilities at fair (current) values. These adjustments spill over into the income statement, making it less relevant. If balance sheet is flawed, so is income statement.
Part Three: So, What’s to Be Done?
There has been initiatives to supplement the traditional financial statement report, such as with Key Performance Indicators, the Value Reporting Revolution, Intellectual Capital reports, the Enhanced Business Reporting Model, Integrated Reporting, and so forth.
They haven’t amounted to much, and they are not grounded in solid economic theory. Lev and Gu propose adding “The Strategic Resources & Consequences Report” to the financial statements. As they explain:
The focus of this Resources & Consequences Report is on the strategic, value-enhancing resources (assets) of modern enterprises, like patents, brands, technology, natural resources, operating licenses, customers, business platforms available for add-ons, and unique enterprise relationships...Our proposed disclosure to investors is primarily based on nonaccounting information, focusing on the enterprise's strategy (business model) and its execution, and highlighting fundamental indicators…more relevant and forward-looking inputs to investment decisions than the traditional accounting information, we grade the ubiquitous corporate financial report information as largely unfit for twenty first-century investment and lending decisions, identify the major causes for this accounting fade, and provide a remedy for investors.
They illustrate this report in four separate industries—media and entertainment, property and casualty insurance, pharmaceutical and biotech, and oil and gas, using real examples from various companies.
It’s an innovative and empirical approach, as the authors studied investor calls, earnings disclosures, etc., to learn what educated investors were asking to help them peer into the future potential of companies.
This is enlightened way to develop Key Predictive Indicators—that is, theories that can be used to peer into the future, rather than merely looking backwards with data that comprise most Key Performance Indicators.
Part Four: Implementation
The authors are not fans of more regulation. In fact, they advocate lessening the disclosure rules. They believe their proposals could be voluntarily adopted, perhaps with a “nudge” by industry trade associations and the SEC.
What about the retort that some of the information they want to see disclosed would lead to a competitive threat? The authors are sympathetic to this fear, but point out examples where companies have voluntarily disclosed “sensitive” information, such as one Drug company’s disclosure of pipeline info, FDA filings, clinical trial status, marketing info, etc.
The authors also advocate eliminating quarterly reporting, since frequency and reporting quality are substitutes, making it semiannual, such as in the UK and Australia, among other countries. They would still require quarterly reporting of sales, cost of goods sold, and gross margin.
Finally, they propose three reforms to GAAP:
Treat intangibles as assets (at cost) and improve disclosures (such as separating Research from Development)
Reverse the proliferation of accounting estimates—such as marking-to-market, leaving Fair Market Value to investors since accountants have no expertise in valuation. Compare the top five to seven key managerial estimates and projections to actual.
Mitigate accounting complexity—regulatory complexity now exceeds business complexity. A 15-year FASB revenue recognition project resulted in a 700-page rulebook! It’s futile to have a rule for every scenario. We need more principles and professional judgment, and less rules.
A Deteriorating Paradigm
Abraham Briloff, late professor of accounting at Baruch College and irritant to the auditing profession, used to say that accounting statements are like bikinis: “What they show is interesting, but what they conceal is significant.”
The accounting model is suffering from what philosophers call a deteriorating paradigm—the theory gets more and more complex to account for its lack of explanatory power.
Not Final Words
I am very curious to see the profession’s response to this book going forward. My guess is, for the most part, it will be ignored, which would be tragic, and a missed opportunity.
The number one issue facing the accounting profession is loss of relevance. Does anyone doubt that using financial statements to run—or invest in—a modern-day intellectual capital organization is the equivalent of timing your cookies with your smoke alarm?
It’s time for the profession to step up its game, and stop being historians with bad memories. One of the cannons of a profession is a spirit of service—to put society’s interests above our own.
How can we claim to be doing that when the Return on Investment is so low—and I would argue negative—on our core products? The deadweight loss to the economy from financial statement reporting, auditing, regulatory compliance, etc., is appalling. It’s a disservice to those we purport to serve—investors, and the public at large.
It’s past time to bring some innovative disruption to the auditing profession, such as having the stock markets select and pay the auditors of its listed companies, once and for all, tackling the sham that is “auditor independence.”
How can you be independent when your paid by the very company you are auditing? I only wish the authors would have dealt with this issue.
The End of Accounting is the most important book that has been written on the irrelevance of accounting in recent times. The profession better pay attention to its diagnosis and its prescriptions, or it deserves all of the irrelevance and loss of value it will surely suffer.
[I, along with my co-host Ed Kless, were honored to interview Baruch Lev on our VoiceAmerica radio show, The Soul of Enterprise: Business in the Knowledge Economy. You can listen to the entire show here].
