EMERGE Provides Update on Proposed Amendments to Senior Unsecured Convertible Debentures

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TORONTO, April 12, 2024 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) ("EMERGE", or the "Company"), a premium e-commerce brand portfolio, is pleased to provide an update to its news release dated March 22, 2024, announcing the proposed amendment of its 10% senior unsecured convertible debentures (the "Debentures"), which were issued by the Company on November 24, 2022, pursuant to a debenture indenture dated November 24, 2022, between the Company and TSX Trust Company (the "Indenture").

The Debentures will mature on November 24, 2025, and interest is payable on the last day of March, June, September and December in each year. The principal amount of the Debentures is convertible into common shares of the Company ("Common Shares") at a conversion price of $0.20 per Common Share (the "Conversion Price"). Upon the VWAP (as defined in the Indenture) for 10 consecutive trading days exceeding $0.50 per Common Share (the "Minimum VWAP"), the Company has the option to force the conversion of the Debentures at the Conversion Price.

The proposed amendment (the "Amendment") will (a) extend the maturity date of the Debentures to November 24, 2026, (b) reduce the Conversion Price to $0.135 per Common Share (the "New Conversion Price"), (c) reduce the Minimum VWAP with respect to the Company's option to force the conversion of the Debentures to $0.25 per Common Share, (d) provide the Company with a redemption right (the "Redemption Right") whereby the Company will have the option to redeem up to 50% (subject to rounding) of the aggregate principal amount of the Debentures (those Debentures redeemed pursuant to the Redemption Right are the "Redemption Debentures") and to pay the principal amount in cash or in Common Shares, at the Company's discretion, with any Common Shares to be issued at the New Conversion Price, (e) permit the Company to settle accrued but unpaid interest, less any taxes required to by law to be deducted (the "Interest"), on the Redemption Debentures, up to but excluding the date of redemption, in cash or in Common Shares, at the Company's discretion, with any Common Shares to be issued at a price per share (the "Settlement Price") equal to the greater of $0.135 and the lowest price permitted by the TSX Venture Exchange (the "TSXV") pursuant to TSXV Policy 4.3 – Shares for Debt (a "Shares for Debt Settlement"), and (f) provide that, upon notice of the exercise of the Redemption Right being given, the failure for 30 days to pay interest on the Redemption Debentures when due will not be considered an Event of Default.