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TORONTO, March 5, 2025 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) ("EMERGE" or the "Company"), a Canadian e-commerce brand portfolio, is pleased to provide a corporate update on truLOCAL, our premium meat and seafood subscription brand that connects local farmers with a health-conscious audience across Canada.
truLOCAL, EMERGE's largest brand by revenue, experienced a surge in new customer acquisitions in February 2025, following the growing "Support Local" movement sweeping the country.
During February 2025, truLOCAL saw a 193% increase in net new subscriptions compared to February 2024.
Net new subscriptions is defined as new (paid) subscriptions initiated minus subscriptions cancelled in that same period.
Despite it being a shorter month, February 2025 was truLOCAL's highest month of net new subscriptions since May 2020, during the height of the pandemic.
Contributing to these results, truLOCAL benefited from a reduced cost per customer acquisition of nearly 20% YoY in February 2025, implying increased brand resonance and product appeal with Canadian customers prioritizing local options.
Ghassan Halazon, EMERGE CEO and truLOCAL President commented, "We believe the Support LOCAL movement is here to stay and has the potential to be a defining moment for truLOCAL, and for 'Made in Canada" businesses at large. We are thrilled to see this influx of new members joining our growing community and believe this is exactly the right time to double down on our truly, local brand and business model."
In light of these positive trends and favorable unit economics, truLOCAL has been ramping up advertising to drive brand awareness and grow market share with a focus on high ROI opportunities. As an example, the Company launched its "truLOCAL Retaliates: 25% OFF Campaign Meat and Seafood" ad campaign on February 5 as a response to the escalating tariff situation with the U.S.
These improved metrics are translating to strong YoY revenue growth for truLOCAL, with this momentum carrying through March-to-date.
About EMERGE
EMERGE is a premium e-commerce brand portfolio based in Canada. Our subscription and marketplace e-commerce properties provide our members with access to offerings across our grocery and golf verticals. truLOCAL is our premium, Canadian meat and seafood subscription service, connecting local farmers with a health-conscious audience. Our golf businesses include UnderPar, our discounted tee-times/ experiences brand, and JustGolfStuff, our golf products & apparel brand.