EMERGE Announces 100% Debentureholder Approval of Amendments to Convertible Debentures, Provides Notice of Exercise of Redemption Right and Interest Conversion Right

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TORONTO, April 29, 2024 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM) ("EMERGE", or the "Company"), a premium e-commerce brand portfolio, is pleased to announce that, further to its news releases dated March 22, 2024, and April 12, 2024, 100% of the holders (the "Debentureholders") of the 10% senior unsecured convertible debentures (the "Debentures") that were issued by the Company on November 24, 2022, pursuant to a debenture indenture (the "Original Indenture") dated November 24, 2022, between the Company and TSX Trust Company (the "Trustee"), represented in person or by proxy at a meeting of Holders, representing $2,103,000 in principal amount out of an aggregate total of $2,781,000 in principal amount of Debentures issued and outstanding, or approximately 75.6% of such principal amount, have approved an Extraordinary Resolution (as defined in the Original Indenture) approving the proposed amendment of certain terms of the Debentures (the "Amendment") and have authorized the Trustee to enter into a supplemental indenture (the "Supplemental Indenture") giving effect to the Amendment.

Ghassan Halazon, Founder and CEO of EMERGE commented, "We appreciate the strong vote of confidence and unwavering support displayed by our holders in agreeing to restructure the debentures in a manner that we believe is in the best long-term interest of all stakeholders. The approved amendment and the redemption, once completed in May, will effectively reduce our debt by $1.39 million, with approximately 50% of the debentures expected to convert to equity on the redemption date at the agreed $0.135 conversion price. The amendment, the redemption and the conversion of interest are also expected to save EMERGE approximately $140K in annualized interest expense during the extended term of the debentures, with the debentures now being due in November 2026, instead of November 2025. The debentures now have an adjusted conversion price of $0.135, in turn increasing the possibility of further debt reduction down the line."

An aggregate of 2,781 Debentures are issued and outstanding, each with a principal amount of $1,000. The original terms of the Debentures provided the Debentures would mature on November 24, 2025, the principal amount of the Debentures was convertible into common shares of the Company ("Common Shares") at a conversion price of $0.20 per Common Share (the "Original Conversion Price") and, upon the VWAP (as defined in the Original Indenture) for 10 consecutive trading days exceeding $0.50 per Common Share, the Company would have the option to force the conversion of the Debentures at the Original Conversion Price.