What Elon Musk is really building inside his ChatGPT competitor xAI

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In 2018, Elon Musk walked away from OpenAI, which he had cofounded three years earlier as a research outfit dedicated to building safe AI. He said it was due to a conflict of interest with Tesla’s rival AI efforts; subsequent reports say he lost a power struggle. Either way, Musk departed with his billions, and OpenAI fell into Microsoft’s lifesaving embrace.

Five years on, Musk is back in the AI game. In July, he announced the formation of xAI—which, despite its use of Musk’s favorite letter, is a separate company from X Corp. “The goal of xAI is to understand the true nature of the universe,” the announcement began. The numbers in the date of the announcement (7/12/23), Musk tweeted, totaled 42: the figure which, in the comic science fiction classic The Hitchhiker’s Guide to the Galaxy, represents the frustrating answer to “the ultimate question of life, the universe, and everything.”

These lofty goals are deeply intertwined with Musk’s idiosyncratic vision of AI safety, in which an inquisitive superintelligence will hopefully decide people are so interesting that it must keep them around. Competitors like OpenAI and Google DeepMind are trying to achieve AI safety by promoting “alignment” with human goals and principles, but Musk believes that trying to instill certain values in an AI increases the odds of the AI adopting the opposite values, with the risk of disastrous results.

“I think the safest way to build an AI is actually to make one that is maximally curious and truth-seeking,” he said two days after xAI’s announcement, at a Twitter Spaces event alongside the 11 all-star (and all-male) AI engineers he hired as the company’s starting team—each reportedly received 1% equity in the Musk-funded venture. Rather than let other companies define the future, Musk vowed to “create a competitive alternative that is hopefully better than Google DeepMind or OpenAI-Microsoft.”

The world got its first glimpse of this alternative in early November, with the unveiling of an AI chatbot called Grok. Early demonstrations showed a chatbot defined less by a connection to cosmic truths than by a willingness to engage in the snark and vulgarity that rival products try to avoid. Musk also revealed that Grok would be a subscription driver for X (formerly Twitter), serving as a feature of the social network’s Premium+ tier while using X’s tweets as an information source. Missing was any indication of how the wisecracking AI bot fits into the broader Musk portfolio of Tesla autonomous driving technology, humanoid Optimus robots, and Neuralink human-machine brain interfaces, raising questions about the seriousness, and significance, of xAI.