As election nears, Abe turns to new crowd-pleasing "arrows"

* Abe's party wary of losing seats in next year's election * Monetary policy going on back burner * New policies focused on boosting GDP, fertility rate, social welfare * GDP target criticised as "unrealistic" By Leika Kihara TOKYO, Oct 2 (Reuters) - Prime Minister Shinzo Abe is rewriting "Abenomics", shifting his focus away from long-term structural reforms to quick-fix crowd-pleasing measures as he looks to boost popular support ahead of upper house elections next year, sources say.

That means the government will look at bringing in fresh fiscal stimulus measures later this year, while the Bank of Japan will struggle to win the argument that it should ease monetary policy to meet its inflation target, say lawmakers and politicians with knowledge of the deliberations.

While Abe's Liberal Democratic Party is unlikely to lose power next year, members are nervous that it could shed some seats after passing controversial defence bills, so want to avoid any policies that would dent their support base.

"Further monetary steps would clearly go against the government's objectives," one government official said, with people blaming the BOJ's easing for driving up imported food costs.

Abe deployed three policy "arrows" in 2013, dubbed "Abenomics", to try to stimulate the economy. The first two arrows of bold monetary easing and fiscal stimulus helped brighten business sentiment and revive growth by weakening the yen and boosting stock prices.

But progress on the third arrow - deregulation and reforms to boost Japan's long-term growth potential - has been slow. A sales tax hike pushed Japan into recession last year and growth has stagnated for much of this year as China's slowdown and rising food costs hurt exports and household spending.

NEW ARROWS Disappointed over companies' reluctance to raise wages and wary of weak consumption, Abe is turning his sights to low-income households and pensioners.

With three new "arrows", crafted not by economic mandarins but by political advisers, Abe hopes he can boost household spending and increase his approval ratings with handouts.

The arrows consist of a target to boost gross domestic product (GDP) to 600 trillion yen ($5 trillion), lift the fertility rate and pursue social welfare reforms.

Abe has said the new arrows aim to tackle structural problems left unaddressed for years, such as the labour shortage that is set to worsen as the population ages rapidly.

But lawmakers familiar with the new "Abenomics" say the last two arrows are aimed at justifying more spending on child-care support, such as offering free early-child education, and building more nursing homes for the elderly.