SILICON SLOPES, UT--(Marketwired - February 02, 2016) - Today Domo announced that five-time NBA champion and three-time MVP Award winner, Earvin "Magic" Johnson, will keynote Domopalooza™ 2016. A basketball legend who has since become one of the most powerful African American businessmen in the world, Johnson will pull from his entrepreneurial successes and personal challenges to motivate and energize attendees.

The two-time Basketball Hall of Fame Inductee currently serves as the chairman and CEO of Magic Johnson Enterprises (MJE), an organization that reaches ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. He is a co-owner of the Los Angeles Dodgers, the Los Angeles Sparks of the WNBA, as well as Major League Soccer's Los Angeles Football Club. Johnson also has controlling interests in EquiTrust, a $14 billion financial services company and SodexoMAGIC, a food service and facilities management company.

Johnson has made giving back to the community a significant focus in his life. Johnson also serves as chairman and founder of the Magic Johnson Foundation -- one of the most recognizable philanthropic organizations in the world -- where his unwavering commitment to transform urban America continues through HIV/AIDS awareness and prevention programs, community empowerment centers and scholarship programs.

"Magic Johnson possesses incredible business acumen and is a great example of making a difference through true leadership," said Josh James, founder and CEO of Domo. "We're excited to bring his energy, experience and business savvy to Domopalooza. He's one speaker attendees won't want to miss."

Johnson's keynote will be part of Domopalooza's amazing lineup of the best minds in business, data and technology. Domo recently announced award-winning rap and dance music artist, Flo Rida, as headline entertainment. More announcements are coming soon.

Domopalooza, Domo's annual customer event, is designed to educate, inform and inspire Domo's fast-growing community of users from the world's most progressive organizations and most recognizable brands. Now in its second year, it is being held March 21-23 in Salt Lake City. Event attendees will gain new insights on how to best leverage Domo, their growing universe of business data and industry best practices to operate more efficiently and effectively to improve business results.

In 2015, Domopalooza attracted more than 1,300 senior-level attendees across organizations ranging from mid-sized corporations to worldwide enterprises, and Domo expects that number to grow to more than 2,000 this year.