Earnings season to test breadth of stock market rally

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Stocks have surged across a variety of sectors to start the year. First quarter earnings season is about to put the breadth of the rally to the test.

"We can always talk about price action and whether, you know, the rally is widening, but at the end of the day, it's about earnings and fundamentals," Deutsche Bank chief equity strategist Binky Chadha told Yahoo Finance.

First quarter earnings reports will kick off in earnest on Friday with JPMorgan (JPM) and other banks set to release results before the opening bell. Earnings from Delta Air Lines (DAL) will serve as an appetizer on Wednesday.

Broadly, consensus sees earnings growing compared to the year prior for a third straight quarter. Consensus expectations are for a 3.2% year-over-year earnings increase for S&P 500 (^GSPC) companies in the first quarter, per FactSet data.

Market bulls expect earnings and forward guidance for the rest of the year to show the outlook for corporates is improving despite a continued high interest rate environment. Bank of America US and Canada equity strategist Ohsung Kwon pointed out to Yahoo Finance Live that recent data on economic growth has surprised consensus to the upside, and that likely indicates "consensus might be too low, especially this earnings season."

"We're looking for another strong quarter [of earnings growth]," Kwon said.

Still, the companies driving the overall earnings growth for the S&P 500 aren't expected to shift much this quarter.

Research from Goldman Sachs' equity strategy team led by David Kostin shows the top 10 stocks in the S&P 500 — primarily the Magnificent Seven — are expected to see earnings grow by 32% in the first quarter. Meanwhile, the other 490 stocks are projected to produce an earnings decline of 4%.

Nvidia (NVDA) is the clear leader of the group, with earnings expected to grow 406% compared to the year prior, followed by Amazon's (AMZN) 175% expected growth. Meta (META), Eli Lily (LLY), Alphabet (GOOGL), Berkshire Hathaway (BRK-A, BRK-B), Microsoft (MSFT), Broadcom (AVGO), JPMorgan Chase (JPM), and Apple (AAPL) round out the rest of the top 10.

This leaves the overall earnings picture for the benchmark index levered to the index's largest corporations once again.‌

Kostin notes that if those companies continue to perform, the likelihood of an "acute catch down" — where stocks fall to reprice slower-than-expected earnings growth — is "relatively slim."

Instead, bullish investors are looking for a "catch-up" scenario in markets where the earnings for the other 490 companies in the S&P 500 start to rebound later in the year. While that trend won't be the clear driver of earnings growth this quarter, Chadha at Deutsche Bank believes there will be signs of a rotation under the surface in earnings growth, backing the recent market narrative that a growing US economy will be a tailwind for stocks outside the tech sector.