E-Commerce Powering Retail Sales: 4 Stocks With Upside for 2025

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The retail sector has put up a great show amid inflationary pressures and price challenges. Sales have been steadily growing over the past few months, and November proved to be another winning month with robust sales, thanks to a solid start to the holiday season. Robust online sales are driving overall retail sales.

This year, the five-day period from Thanksgiving through Cyber Monday saw robust online sales, which gave a boost to overall sales. Given this situation, it would be ideal to invest in retail stocks with a strong online presence.

We have selected four stocks, namely, Amazon.com, Inc. AMZN, Shopify Inc. SHOP, Maplebear Inc. CART and Carvana Co. CVNA for investors.These stocks have seen positive earnings estimate revisions in the last 60 days, carry a Zacks Rank #1 (Strong Buy) or 2 (Buy) each and are set for solid returns. You can see the complete list of today’s Zacks #1 Rank stocks here.

Black Friday, Cyber Monday Online Sales Jump

Retail sales grew a solid 0.7% totaling $724.6 billion month over month in November after increasing 0.5% in October, the Commerce Department said earlier this week.

The November figures also beat economists’ expectations of a rise of 0.5%. Year over year, retail sales rose 3.8% in November. Online sales grew 1.8%, thanks to robust buying on Thanksgiving, Black Friday and Cyber Monday.

U.S. retail sales grew 3.4% on Black Friday, with a 14.6% jump in online sales. Black Friday online sales total $10.8 billion. Consumers spent $13.3 billion online alone on Cyber Monday. Since Cyber Monday fell on Dec. 1 instead of November, it caused a slight decline of 1.32% in online retail sales for November compared to October. However, the robust Cyber Monday sales are expected to boost online sales in December substantially.

E-Commerce Boosting Retail Sales

The Census Bureau reported that non-store retailers saw a 9.8% jump in sales in November from year-ago levels However, NRF data shows that November online retail sales grew faster than all other categories it monitors, with sales growing 1.3% on a month-over-month basis and 21.5% from the year-ago levels.

The preference for online shopping has increased since the pandemic forced people to shop from home. Although the United States was slow to embrace this trend, consumers have now realized the convenience of shopping online.

A Forbes Advisor report on e-commerce statistics predicts that 20.1% of total retail purchases worldwide will be made online in 2024. Additionally, the report forecasts that e-commerce sales will grow by 8.8% in 2024.