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These forward-looking statements speak only as of the date of this conference call and should not be relied upon as predictions of future events. And with that, I will turn the call over to Sam Sato, president and chief executive officer. Sam?

Sam Sato -- President and Chief Executive Officer

Thank you, Nitza, and thank you, all, for joining today's call. Let me begin by sharing our fourth-quarter results, starting with the significant challenge we faced in fulfilling orders which we addressed with immediate corrective action. I'll then highlight the foundational progress we made in 2024 on our Big Dam Blueprint initiatives, strategic work designed to transform the business and unlock our full growth and profit potential. After reviewing our key focus areas for fiscal 2025, I'll turn it over to Heena to provide a detailed financial update and our outlook for the year ahead.

Our fourth-quarter results fell short of expectations due to processing delays at our legacy fulfillment center. Net sales declined 1.8% to 241 million, with direct channel sales remaining flat with increased mobile penetration while retail store sales decreased 6.9% as traffic declined and shopper conversion held steady. Adjusted EBITDA for the quarter was approximately $9 million. Although we experienced improved performance leading into Black Friday week through Cyber Monday, resulting in record sales during that period, we subsequently reduced promotional depth and frequency to address the order backlog and maintain sales quality.

This decision, while operationally necessary constrained our top line growth. Let me address the processing delays at our legacy Belleville fulfillment center. Following the surge in unit demand over the Black Friday weekend, we significantly depleted inventory units housed in our highly automated Adairsville center. This resulted in a higher level of orders being routed to our Belleville facility.

Belleville's order process capacity is considerably less than Adairsville, which ultimately resulted in a significant backlog in orders being filled. We've since implemented enhanced operational protocols and planning processes to ensure that we have optimized unit inventory distribution across our fulfillment network. Moving on to our full-year 2024 results. Net sales were 627 million and adjusted EBITDA of 15 million.

While we saw benefits from our sourcing initiatives, these gains were offset by lower average unit retail prices. We maintained our strategic investment in marketing, supporting our focus to attract new customers and strengthen relationships with existing ones. We continue to make progress against our strategic initiatives, which we believe are critical to driving growth and profitability. Let me start by elaborating on the progress we've made on our ongoing transformation journey.

Our product development and sourcing initiatives are delivering meaningful benefits exceeding our initial expectations. The shift to direct-to-factory sourcing is not only reducing our product costs but fundamentally changing how we bring products to market. We are now able to introduce innovative products more frequently and get them to our customers faster. This is a critical strategic unlock for our business that improves both our financial performance and our ability to serve customers with fresh, innovative products more often.

The challenges from the fourth quarter underscore the importance of continuing to advance our logistics and fulfillment capabilities. Our state-of-the-art Adairsville fulfillment center has become the cornerstone of our optimization strategy, now processing more than 60% of total volume at a cost per unit that is 66% lower than that of our legacy facilities. This investment has yielded tangible customer benefits through faster click-to-delivery times while significantly expanding our network capacity. We've also successfully completed the planned closure of our Dubuque facility, generating approximately 5 million in annual cost savings, and we are improving cross-functional processes to maximize our network investments.

These strategic initiatives represent structural improvements to our business model that will deliver incremental value. Our mobile-first digital strategy is delivering strong results and continues to be a key growth driver. Mobile now accounts for nearly 70% of our site visits and 58% of our digital sales with both metrics growing year over year. Importantly, our mobile conversion rates remain significantly above industry averages.

Mobile is our customer's primary gateway to the brand, and we're seeing the benefits of meeting them where they prefer to shop. In 2025, we will continue to invest in enhancing our mobile experience while seamlessly extending it to desktop and retail stores, creating a holistic omnichannel customer experience. We're making significant progress on revitalizing our retail store portfolio with a comprehensive strategy focused on both existing and new locations. Across our 65-store fleet and as we evaluate new locations, we've established higher productivity hurdle rates.

As we approach lease renewals for about 25% of our stores through 2026, we are thoroughly evaluating each location for remodel, relocation, or exit based on these enhanced performance standards. Regarding new store locations, we've identified priority markets to meet our target customers where they currently shop and are on track to open two new stores in the second half of 2025. The omnichannel strategy is crucial to our business as evidenced by the fact that our customers who shop across multiple channels make purchases over twice as often as those who shop through a single channel. Our physical stores remain central to our omnichannel strategy.

Let me update you on the progress of our technology road map. Our initial focus is on building foundational platforms for data and e-commerce which have been completed. In 2025, we are implementing the product information platform, mobile site redesign, and completing the warehouse management system. Connecting these platforms will optimize omnichannel fulfillment and inventory management.

The final phase requires a unified promotion engine, loyalty program enablement, and our core ERP replacement. For 2025, we're committed to building on the progress we've made on strategic initiatives and structural improvements while enhancing our operational execution. A key focus is on enhancing our inventory management approach, ensuring we have the right products in the right place and at the right time. Our assortment decisions are leveraging deeper customer insights and linked to the strategic growth categories.

These changes fundamentally improve how we operate and set us up to deliver stronger financial results. As Heena will walk through shortly, we are resetting our business model to support higher full-price sales, higher gross margin flow-through and cash generation driven by working capital improvements. Moving on to the current year, we have exciting new product innovations launching across our brands. In Duluth men's, we're expanding our successful Armachillo cooling technology with new Double Flex pants, and our Backyard line expands, including a new BBQ shirt that is 100% cotton and breathes easy when behind the grill.

Continuing to build upon our successful collaborations, we're excited to be partnering with Leinenkugel's this spring. Our outerwear offering expands as well with the new Nor'Wester, a soft-shell transitional jacket that takes you from winter's chill to spring showers. Within AKHG, our new wanderwear bottoms offers stretch and sweat-wicking performance, which is just what you need from a dependable pair of active pants when you're on the move. We're also introducing an additional new pant named Alpine Flex, which offers versatility, comfort and practicality for any outdoor adventure with its ultra stretchy and quick drying fabrications.

And the expansion of our successful after-sweat fleece collection continues with an improved fabric that's even easier to care for. We're elevating our first layer business with an improved Bullpen construction, featuring greater comfort and support as well as a new Buck Naked cotton offering, which brings the no pinch, no stick, and no sweat our customers love to a naturally breathable cotton blend. In women's, we continue to build on the success of our Hero Heirloom collection by expanding the offering. We're excited about our new coveralls, which provide a bit more coverage than our Heirloom overalls for those sticky and prickly situations out in the garden.

Within our famous NoGa collection, we've introduced NoGa Air, designed to reduce heat buildup as you move. This new technology features a feathery-like fabric with moisture-wicking odor-fighting properties to keep you feeling fresh all day. Additionally, our newly introduced French Terry collection has been met with great response from our customers. We're really excited about our robust innovation pipeline this year, which is the result of our strategic focus on product development.

In addition, our new media agency is bringing fresh thinking to our consumer-centric strategy with a refined focus on full funnel media, efficiency of spend and traffic driving initiatives. Through this partnership, we can now measure brand lift monthly to track awareness, consideration and purchase intent among both existing and new customers. The holiday campaign was successful with aided awareness up nine points, overall visits were up 2%, and first-time visits were up 19%. Strategic partnerships and product collaborations, including Yellowstone, Good Morning America, Busch Light, and Hamm's drove brand metrics like awareness and purchase consideration higher, attracted new customers, and drove social commerce growth.

We will build on this momentum in 2025 with fresh collaborations, partnerships, and social initiatives that engage consumers and drive sales. These efforts balance brand building and immediate sales impact attracting more of our target audience and staying true to our authentic can-do spirit. Let me update you on our inventory and financial position. With the strong unit sales between Black Friday and Cyber Monday, combined with our strategic decision to pack and hold certain core fall/winter products, our sequential inventory position at the end of February improved with high in-stock on year-round items, higher newness levels in our assortment, and percentage of clearance inventory in line with last year.

Looking ahead to fiscal 2025, we're focused on driving higher quality sales, which means reduced unit sales matched with lower inventory receipts, driving improved inventory turns, AURs, and margin. Importantly, we finished 2024 in a strong financial position, debt-free with positive cash and $103 million in liquidity, which gives us the flexibility to manage the business. As I said earlier, we're not satisfied with our most recent results, I want to reiterate the team's commitment to improving our results and are steadfast in executing our strategic initiatives. These initiatives are beginning to yield measurable benefits.

And while there is much work ahead of us, we've made significant progress on our foundational investments. We are seeing tangible improvements in our logistics network, product development capabilities and digital experience. I remain incredibly proud of our team's unwavering dedication to operating with excellence, agility and a customer-first mindset always celebrating the can-do spirit that defines our brand. We'll continue to focus on driving operational excellence, maximizing returns from our strategic investments, and prudently managing our business for profitable growth.

Before I turn it over to Heena, as you might have read in this morning's press release, I've announced my retirement as president and chief executive officer and as a board member effective April 25th, 2025. To assist with the seamless transition, Steve Schlecht, founder and chairman of the board, will take over the day-to-day operations effective March 14th, 2025. It has been a privilege to serve as president and CEO and member of the Board of Directors of Duluth Trading. I'm humbled and proud of what our team has accomplished and the progress we have made.

Working with such talented and passionate team members has been an honor, and I believe the future of the company is bright. Finally, I want to thank Steve sincerely for his support and partnership over the course of my tenure.Now, I'll turn the call over to Heena.

Heena Agrawal -- Senior Vice President, Chief Financial Officer

Thanks, Sam, and good morning. I would like to thank Sam for his partnership over the last year, and I wish him all the best in his retirement. As Sam discussed, our fourth-quarter results did not meet our expectations. Promotional adjustments after Cyber Monday reduced top line while limiting gross margin pressure.

However, we finished the quarter with higher quality inventory, no debt, and 103 million in liquidity. Looking ahead to 2025, we will leverage the advancements made through our strategic initiatives and are sharpening our focus on execution to enhance our operational performance. Now providing further details on our Q4 results. Today, we reported fourth quarter 2024 net sales of 241.3 million, down 1.8%.

Our reported EPS loss is $0.17, and adjusted EPS loss is $0.04. Adjustments to EPS include 3 million in software impairment charges and 1.8 million valuation allowance on our deferred tax asset. Adjusted EBITDA for the quarter was 8.5 million. Starting with the top line.

Our Q4 2024 net sales declined 1.8% to 241.3 million, including a benefit of 230 basis points from the 53rd week. Direct channel sales were flat as a decrease in web traffic was offset by a 30-basis-point increase in site conversion and 3% growth in AOV. Retail sales declined 6.9%, driven by lower foot traffic and lower AOV with shopping conversion flat to last year. Mobile sales grew 4% year over year, driven by a 50-basis-point improvement in conversion.

Mobile also continues to be our top sales channel with a penetration increase over last year. Moving on to gross margin. For the fourth quarter, our gross margin contracted 410 basis points, driven by an AUR decline of 8.9% as we drove unit sales and reduced inventory levels. Importantly, through our direct from factory sourcing initiative, we continue to realize improved product costs.

Our SG&A expenses in the fourth quarter increased 1.5% to 110.7 million. Excluding 3 million of software impairment charges, adjusted SG&A decreased 1.3% to 107.7 million compared to 109.1 million in the same period a year ago. As a percentage of net sales, SG&A expenses increased to 45.9% and adjusted SG&A increased to 44.6% compared to 44.4% last year, primarily driven by lower advertising spend, offset by deleverage in overhead costs. Our Q4 adjusted net loss was 1.5 million or $0.04 per diluted share compared to net income of 6.8 million or $0.21 per diluted share last year.

Adjusted EBITDA was positive 8.5 million. Inventory increased by 41 million year over year, ending at 166.5 million, a 32% increase. We are comfortable with the quality and level of our inventory position entering the new fiscal year with 90% in core and current products. The key drivers of the year-on-year increase were 68% or 28 million of the increase was in core year-round products, and 7 million was an in-transit inventory due to our strategic shift from using a sourcing agent to buying directly from factories.

We ended the year with a healthy and improved clearance inventory mix of 10% compared to 11% last year. We invested 4.4 million in capital expenditures this quarter, primarily for systems infrastructure, down significantly from 8.8 million in the prior year. We ended the quarter with zero borrowing on our line of credit. We had 3.3 million of cash and cash equivalents at the end of the quarter.

We amended our revolving credit facility from 200 million to 100 million to match our needs for seasonal inventory builds and a more normalized rate of capital expenditures. Our balance sheet remains strong with liquidity of 103.3 million. Now, turning to our full-year 2024 results. We delivered sales of 626.6 million, down 3.1% versus prior year, including approximate benefits of 90 basis points from the 53rd week and 70 basis points from Costco.

Our full year gross margin ended at 49.2%, down 110 basis points as improvement in product costs from our direct-to-factory sourcing initiative was more than offset by deeper promotions to reduce excess seasonal inventory. Our full year SG&A, as reported, was 337.6 million and 53.9% of sales. One-time adjustments included a 3 million software impairment write-off. As a result, adjusted SG&A for the year was 334.6 million at 53.4% of sales, deleveraging by 170 basis points.

Advertising as a percent of sales deleveraged by 10 basis points to 10.8% of sales, while shipping and fulfillment costs were favorable by 40 basis points from improved carrier mix and savings from the Adairsville fulfillment center. This was offset by higher fixed costs from strategic investments. Our capital expenditures were 17.4 million, driven by investments in technology infrastructure, including Manhattan Omni fulfillment software. We had a net loss of 43.7 million and adjusted net loss of 23.6 million, compared to a net loss of 9.9 million in the prior year.

Adjusted net loss of 23.6 million excludes 7.7 million of restructuring expense for the Dubuque fulfillment center closure, 11.8 million valuation allowance on our deferred tax assets, and 3 million of software impairment write-off. Sales tax from previous years was restated to those years and reflected in the 2024 beginning retained earnings balance. We reported EPS loss of $1.31 and adjusted EPS loss of $0.71. Our adjusted EBITDA was 14.6 million at 2.3% of net sales.

Our balance sheet remains strong with no debt on our revolving credit facility and liquidity of 103.3 million. Now, turning to our outlook for fiscal year 2025. The full-year net sales guidance for 2025 is projected to be between 570 million and 595 million. This projection considers several factors, including macroeconomic and consumer uncertainty, adjustments to promotional strategies to enhance brand and price integrity, the closure of one store in the first half of the year, the opening of two new stores in the second half, and an expanded order from Costco for Father's Day compared to the previous year.

Additionally, it is important to note that 2025 is a 52-week year compared to 53 weeks in the prior year. We anticipate approximately 300 basis points of gross margin expansion due to a combination of factors, including increased direct sourcing from factories, less frequent and more targeted promotions, and improved inventory control. We expect inventory levels to normalize in the second half of the year with the rebalancing of sales and inventory receipts. SG&A is projected to deleverage by up to 200 basis points as improvements in shipping and fulfillment costs and reduced fixed costs from the Dubuque fulfillment center closure are offset by overhead deleverage from lower sales.

We have planned capital expenditures of approximately 20 million to fund store openings and systems infrastructure. To summarize our full-year outlook, we are projecting net sales of approximately 570 million to 595 million and adjusted EBITDA of 20 million to 25 million. Duluth is undergoing a multifaceted transformation encompassing strategic priorities, structural enhancements, and operational improvements. In 2024, we continue to realign benefits from our Adairsville investment and direct-from-factory sourcing initiatives.

Additionally, we completed a comprehensive benchmarking study, defined earlier estate portfolio strategy, implemented fulfillment center network optimization Phase 2, and enhanced our enterprise planning. However, we faced operational challenges with inventory and logistics. In 2024, we are prioritizing two key areas: Resetting the depth and frequency of promotions through enhanced inventory management and improving operational execution. These efforts will enable us to fully realize the benefits of the progress we are making on our strategic initiatives and structural enhancements.

To summarize, we are transforming our business to achieve sustainable, profitable growth. In 2024, the team made significant progress on strategic and structural initiatives, ending the year with no debt, strong liquidity, and high quality of inventory. Our focus in 2025 will be on resetting price integrity, enhanced inventory management and operational execution. I will now turn the call over to Steve.

Stephen L. Schlecht -- Founder and Chairman

Thank you, Heena. On behalf of the board of directors, I want to thank Sam for his years of service and dedication and wish him the absolute best in his upcoming retirement. Sam's career in retail began more than 30 years ago as a young sales associate on the Nordstrom shoe floor. His passion for people, the customer experience, product knowledge, and operational excellence have served him well throughout his career.

Sam and I share a deep commitment to Duluth Trading Company's success, and I appreciate Sam's many contributions to our company, including his leadership in creating and advancing the Big Dam Blueprint. These efforts have established important foundational building blocks for our company's future. As Sam mentioned earlier, to assist with a seamless transition, I will be stepping in to take over the day-to-day operations while we move forward with our permanent CEO search. Thank you, Sam and Heena, and thank you, all, for joining today's call.

Questions & Answers:

Operator

The conference has now concluded. [Operator signoff]

Duration: 0 minutes

Call participants:

Nitza McKee -- Investor Relations

Sam Sato -- President and Chief Executive Officer

Heena Agrawal -- Senior Vice President, Chief Financial Officer

Stephen L. Schlecht -- Founder and Chairman

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Duluth (DLTH) Q4 2024 Earnings Call Transcript was originally published by The Motley Fool