As the vehicle becomes a centralized hub for entertainment, consumers look for more audio and video options
SAN JOSE, Calif., January 06, 2025--(BUSINESS WIRE)--DTS, Inc., a subsidiary of Xperi Inc. (NYSE: XPER), today announced at CES® 2025 that it has achieved a major milestone for its DTS AutoStage platform: it is now integrated into more than 10 million vehicles across 146 countries, including more than six million vehicles in North America that utilize both DTS AutoStage and HD Radio™.
DTS AutoStage is a global entertainment platform for the connected car that seamlessly combines linear broadcast with IP-delivered content in a unified, user-centric experience. From audio to video, DTS AutoStage makes it easy for consumers to discover and engage with the full spectrum of their entertainment preferences, all in one vehicle screen for today and tomorrow’s car owners, drivers and passengers.
"Our goal for DTS AutoStage has always been to enrich the in-cabin entertainment experience by offering personalized discovery that extends well beyond a basic screen display," said Jeff Jury, Xperi’s senior vice president and general manager of connected car. "By prioritizing easy discovery of the multitude of content and formats consumers demand, our platform equips automakers with the agility to transform customer entertainment experiences and build deeper, more engaging relationships."
A recent consumer survey from DTS underscored that personal vehicle ownership is here to stay and that car owners, especially Gen Z and luxury vehicle owners, view it as an important third space, whether they choose to be alone, to relax or de-stress in their vehicle, listen to music or watch videos when the car is parked. Improved comfort and personalization, as well as having as many entertainment choices on their vehicle’s infotainment system as on their TV or mobile device, are among the features these respondents agreed would make their vehicle a better third space.
"The increasing adoption of DTS AutoStage is not surprising given the evolution of the vehicle as something beyond just a mode of transportation for owners," continued Jury. "As the battle for the dashboard continues between big tech and automakers, our data gives potent evidence that today’s car buyers are looking for the kind of next-generation entertainment in their vehicles that DTS AutoStage delivers, while giving automakers the opportunity to own the customer experience, access engagement data, and deliver a personalized infotainment system."
The traction of Xperi connected car technologies is further shown by the ongoing growth of HD Radio, the North American standard for digital radio, which recently marked milestone implementation in more than 110 million vehicles and is approaching roll out in 60% of new cars shipped annually throughout North America.
Building on the foundation of DTS AutoStage, the DTS AutoStage Video Service Powered by TiVo™ platform is the ultimate in-car video entertainment experience. The video platform brings a personalized, content-first experience to the connected car, delivering premium content across live TV, news, sports, movies and more on the vehicle screen. DTS AutoStage Video Service Powered by TiVo initially launched with BMW in 2023 and will be available in vehicles from a Japanese car company as soon as 2026.
The vehicle has evolved from a simple means of transportation to a no-couch-required entertainment zone in which consumers are looking for more than a simple screen and dial. In the same survey previously mentioned, audio consumption remained a consistent preference, with 88% of respondents indicating they listen to audio while driving. Additionally, video consumption has demonstrated notable growth, expanding from 31% in 2022 to 47% in 2024, reflecting an increasing trend of both passengers and drivers engaging with visual media while in the car.
DTS AutoStage Video Service Powered by TiVo focuses on delivering a personalized, intuitive viewing experience, bridging the transition from the home to the in-vehicle experience, allowing users to effortlessly continue their entertainment journey. By offering highly relevant content recommendations, as well as advertising, Xperi and DTS are changing the standards of a typical entertainment experience.
Throughout CES 2025, Xperi and DTS will be showcasing how their connected car technologies are revolutionizing the entertainment industry on the show floor in the LVCC West Hall #5840. If interested, request a demo at media@xperi.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of the federal securities laws. These forward-looking statements are based on information available to Xperi as of the date hereof, as well as Xperi’s current expectations that involve risks and uncertainties. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause Xperi’s actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the number of vehicles into which Xperi’s products and related services will be integrated. These risks, as well as other risks associated with the business, are more fully discussed in Xperi’s filings with the U.S. Securities and Exchange Commission ("SEC"), including Xperi’s Quarterly Reports on Form 10-Q and Annual Report on Form 10-K.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
