Dropbox Rises 6% in a Month: Buy, Sell or Hold the Stock in 2025?

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Dropbox’s DBX shares have gained 5.8% in a month, outperforming the broader Zacks Computer & Technology sector’s return of 3% and the Zacks Internet Services’ appreciation of 4.8%. 

Over the trailing six-month period, DBX shares have surged 33% against the sector and industry’s appreciation of 18.7% and 14.4%, respectively.

The outperformance can be attributed to strong demand for Dropbox’s AI-powered product portfolio, which has been a key catalyst in driving up the paid user base. Its strategy of leveraging AI to develop products that organize all cloud content on a single platform is a positive.

Dropbox’s offerings that help in effective team collaboration have been driving business user growth. DBX exited the third quarter of 2024 with 18.24 million paying users, marking sequential growth of roughly 19,000. Paying user count for the reported quarter includes roughly 23,000 paying users through its acquisition of Reclaim.

DBX Stock’s Performance

 

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Dropbox is trading at a discount, as suggested by the Value Score of B.

In terms of the forward 12-month Price/Earnings, DBX is trading at 12.14X, higher than the sector’s 27.54X.

Price/Earnings (F12M)

 

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DBX shares are trading above the 50-day and 200-day moving averages, indicating a bullish trend.

DBX Trades Above 50-day & 200-day SMA

 

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Zacks Investment Research


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Strong Partner Base Aids DBX’s Prospects

DBX is a leader in the content sharing and collaboration applications category, currently worth $12 billion, per IDC estimates. DBX currently supports more than 700 million registered users through its File Sync and Share plans and has better market share than Apple AAPL and Box BOX.

Per IDC’s May 2024 report, Dropbox enjoys a market share of 20.9%, followed by Google’s 16.4% share and Box’s 8.8%, while Apple has an 8.6% market share. Microsoft MSFT, with a 29.4% market share, was placed at #1 by IDC.

Dropbox is benefiting from a strong partner base that includes Google, Slack, Adobe, Atlassian, Zoom, Microsoft, Salesforce and NVIDIA.

DBX has added new security, organization and sharing features, as well as real-time co-authoring integrations with Microsoft 365. Microsoft Copilot Integration now gives users the ability to query their Dropbox files directly from within Microsoft Teams. The latest security update offers an advanced data protection feature that adds an extra layer of protection. 

Dropbox’s collaboration with NVIDIA expands its extensive AI functionality with new uses for personalized generative AI. This improves search accuracy, provides better organization and simplifies workflows for its customers across its cloud content. DBX leverages NVIDIA’s AI foundry to enhance its latest AI-powered products, including Dropbox Dash and Dropbox AI.