Down 22%, Here's How Adobe Could Follow in Salesforce's Footsteps to Become a Strong Buy in 2025

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With just a few weeks left in the year, the tech sector is shaping up to, once again, beat the S&P 500 (SNPINDEX: ^GSPC) largely thanks to gains from Nvidia and Broadcom in the semiconductor industry. The software industry also makes up a large share of the tech sector but has enjoyed mixed results on the year. For example, Salesforce (NYSE: CRM) is beating the S&P 500's year-to-date gain, but Microsoft and Adobe (NASDAQ: ADBE) are lagging behind. Adobe, in particular, is down over 22% year to date at the time of this writing -- heavily underperforming the sector.

Here's what Salesforce is doing right, why Adobe is out of favor, and whether either growth stock is worth buying now.

A person sitting in front of a computer with the content on the computer screen reflected on their glasses.
Image source: Getty Images.

Paths diverge

Not long ago, Salesforce was in the same boat as Adobe. Both companies were missing out on the broader tech sector rally as investors questioned if spending big bucks on artificial intelligence (AI) would pay off. However, as you can see in the chart, Salesforce has exploded higher in recent months, while Adobe is getting dangerously close to its 52-week low.

CRM Chart
CRM data by YCharts

Salesforce has become a standout in the enterprise software space because it has a compelling AI opportunity that will immediately contribute to top- and bottom-line growth. The opportunity is what Salesforce calls AI agents, which rely on machine learning and natural language processing to answer questions, solve problems, and make decisions. Agentforce is the platform where organizations can customize and build multiple AI agents.

On Salesforce's third-quarter fiscal 2025 earnings call, the company mentioned the word "agent" a whopping 136 times. Typically, when a company over-emphasizes a new product or service, it can be a bit of a red flag that management is overpromising. However, given the rally in the stock price, investors seem to think Agentforce could be the real deal.

Agentforce is arguably Salesforce's most significant innovation in years and offers a clear path to contributing high-margin revenue to Salesforce right away. Launched in October, the service is usage-based and costs $2 per conversation. As my colleague Geoffrey Seiler points out, that's a $2 billion opportunity based on Salesforce CEO Marc Benioff's goal of having 1 billion AI agents by the end of fiscal 2026 (which would correspond to early calendar year 2026). For context, Salesforce is guiding for around $38 billion in revenue in fiscal 2025.

If Agentforce is successful, it could accelerate growth and differentiate the company's enterprise software suite, which includes Salesforce, Slack, Tableau, and more. However, for now, Salesforce is only guiding for 8% to 9% revenue growth in fiscal 2025 compared to fiscal 2024.