Don't Bet on Signet for Now: Invest in These 4 Retail Stocks Instead

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The retail sector plays a vital role in driving economic growth, serving as a barometer of consumer confidence, spending patterns and market trends. While the industry is known for its resilience and adaptability, not all players have successfully navigated shifting dynamics. Signet Jewelers Limited SIG, a leading retailer specializing in diamond jewelry, met challenges despite its prominent market position.

What’s Weighing on Signet’s Performance?

Signet currently faces multiple headwinds that make it a less compelling investment opportunity in the near term. Operating in a sector heavily influenced by macroeconomic conditions, the company is vulnerable to shifts in consumer sentiment. Jewelry purchases are discretionary, and as sentiments remain volatile, the company’s exposure to fluctuating spending patterns poses significant challenges. These issues were evident in its third-quarter fiscal 2025 results.

Soft performances in the North American and International segments underscore difficulties in capturing consumer demand amid increased competition. North America sales dropped 2.3% year over year, led by stagnant average transaction values (ATV) and reduced transactions. The International segment fared worse, with an 11.4% decline in sales due to a sharp 13.4% drop in ATV and the sale of prestige watch locations. Same-store sales also showed weakness, edging down 0.8% in North America and 1.6% internationally. This contributed to a 3.1% year-over-year decline in total revenues for the quarter.

A key area of concern is the underperformance of Signet’s digital banners, including James Allen and Blue Nile. These platforms have failed to meet expectations, contributing to a 120-basis-point drag on same-store sales in the fiscal third quarter. Operational issues, such as delayed re-platforming work and API integration problems, have hindered traffic growth and search visibility, limiting the potential of these banners to deliver meaningful sales improvements. Although some sequential progress has been noted, challenges persist.

Signet’s cautious guidance for fiscal 2025 illustrates the headwinds it faces. On its last reported earnings call, the company guided total sales between $6.74 billion and $6.81 billion, which suggests a decline from the $7.17 billion reported in fiscal 2024. Same-store sales are also expected to slip 2-3%. This cautious outlook signals challenges in driving top-line growth as the company navigates shifting consumer preferences.

SIG anticipates a decline in profitability. Adjusted operating income is forecast at $540-$570 million, suggesting a dip from the $642.8 million reported in the prior year. Adjusted diluted earnings per share (EPS) are expected to fall to $9.62-$10.08 from the $10.37 reported a year earlier. These conservative projections highlight the ongoing challenges for Signet. Shares of this Zacks Rank #4 (Sell) company have lost 8.8% in the past six months against the Retail-Wholesale sector’s growth of 14.5%.