The owner of “woke-free” online marketplace PublicSquare exploded in value on Tuesday on news that Donald Trump Jr. is joining the tiny company’s board of directors.

Michael Seifert, the founder and CEO of PublicSquare’s parent company, PSQ Holdings, confirmed the arrival of Trump Jr. on the board on Tuesday afternoon.

“He invested in PublicSquare before our IPO and has never sold a share because he and I both believe that our Company has tremendous untapped potential, and we’re just getting started,” Seifert said in a post on X.

The arrival of Trump Jr. was first reported by Bloomberg News.

That news catapulted the value of PSQ Holdings by around 90% as of midday Tuesday.

Those gains almost quadrupled after Seifert confirmed the board change, with PSQ Holdings ending the day up 270%. That means the company’s market value skyrocketed from $72 million on Monday to about $265 million by Tuesday’s closing bell.

“Don’s passion for creating a ‘cancel-proof’ economy, his years of strategic business experience, and his leadership within the shooting sports industry offer important expertise at the board level,” Seifert wrote on X.

PublicSquare has described itself as “America’s woke-free marketplace,” a platform that connects shoppers with “valued-aligned businesses that refuse to succumb to the progressive ideology overtaking corporate America.”

The company says its commerce and payments ecosystem serves “customers and businesses that value life, family and freedom.” Beyond the “family-focused” marketplace, the company includes “cancel-proof” fintech and wholly-owned brands.

“We have experienced explosive growth” since launching in 2022, Seifert told CNN in an email, noting that revenue has increased from $500,000 in 2022 to $6.5 million last quarter alone.

The board of PSQ Holdings includes a number of other prominent Republicans, including former Nick Ayers, the former chief of staff to Vice President Mike Pence; former US Senator Kelly Loeffler; Blake Masters, who ran unsuccessfully for Arizona’s US Senate seat; and former Bank of America hedge fund executive Omeed Malik.

Malik is the president of 1789 Capital, an anti-ESG venture capital firm that Trump Jr. has reportedly joined.

Steve Sosnick, chief strategist at Interactive Brokers, said investors are betting “there is some advantage to be gained by having the incoming president’s son as a company insider.”

“Don Jr. would of course have exceptional access to the leader of the free world, which could have inordinate benefits to otherwise small and somewhat obscure companies if that leads to greater exposure and access to government contracts,” Sosnick told CNN in an email.